final (chapter 11) Flashcards
(14 cards)
what does forms of ownership mean
distinguishes retail outlets on the basis of whether individuals, corporate chains, or contractual systems own or control the outlet
whats a contractual system
independently owned stores that act like a chain
whats an independant retailer
owned by one retailer (independant)
whats a corporate chain
multiple outlets under common ownership
what is the retailing mix
The goods and services, pricing, physical distribution, and communications tactics chosen by a store
whats the difference between depth and breadth
depth is the assortment of products within each product line and breadth is the variety of different items a store carries
whats a central business district
communities downtown area
whats a regional shopping centre
50-150 stores that attract people who work close by. they often have 2-3 anchor stores
whats a community shopping centre
one primary store and 20-40 smaller outlets
whats a strip location
cluster of stores serving people who live within a 5- to 10-minute drive
whats a power centre
large shopping strip with multiple anchor stores, a convenient location, and a supermarket
what are multichannel retailers
a combination of traditional store formats and non-store formats such as catalogues and online retailing
what are some forms of non-store retailing
vending machines, TV home shopping, direct marketing from a retailing perspective (mail and catalogues, telemarketing, direct selling)
why do customers buy online
convenience, choice, communication, customization, cost, control
