Final Exam

Question 1

When a sport organization develops a pricing strategy, which factor is being considered when the organization analyzes laws pertaining to government regulations and the economic situation?

Answer 1

Climate

Question 2

Giveaways, coupons, and free samples are examples of

Answer 2

Activities and Inducements

Question 3

Officials, trainers, and sports psychologists are examples of

Answer 3

Support Services

Question 4

The media, corporate sponsors, and spectators are __________ factors that affect the market climate.

Answer 4

External

Question 5

What are the four elements of the marketing mix?

Answer 5

Product, Price, Place, Promotion

Question 6

Players, owners, and team management are __________ factors that affect the market climate.

Answer 6

Internal

Question 7

Because sport is __________, marketers often sell items such as T-shirts that serve as lasting reminders of the overall sport experience.

Answer 7

Perishable

Question 8

“To some fans, a high-scoring game is exciting. To other fans, it is boring.” This statement illustrates which of the following aspects of sport?

Answer 8

Sport is subjective

Question 9

One of the most important roles of sport marketing is carrying out the __________ of an organization.

Answer 9

Mission

Question 10

Presenting the product in the best possible manner to encourage the target audience to purchase it is called __________.

Answer 10

Packaging

Question 11

Physical surroundings and antecedent states are examples of
________
influences on consumer decision making in sport.

Answer 11

Situational

Question 12

Selected market segments are referred to as

Answer 12

Target Market

Question 13

Belief that only women should attend soccer games represents which component of attitude

Answer 13

Cognitive

Question 14

When you buy a product and then question your judgment about it, you are experiencing cognitive

Answer 14

Dissonance

Question 15

Direct and indirect ____ groups influence our participation and purchase decisions

Answer 15

reference

Question 16

_____ and ____ exert a great deal of influence on the attitudes, values, and perceptions that we develop

Answer 16

Family, Friends

Question 17

A _____ is the focus of an organization’s marketing efforts

Answer 17

target market

Question 18

Indirect reference groups do not require ____ contact, but they can be highly ____

Answer 18

Direct, Influential

Question 19

A positive level of arousal is called

Answer 19

eustress

Question 20

Reporters who cover the news and writing articles for a newspaper or magazine are members of the __________ media.

Answer 20

print

Question 21

The __________ communication model focuses on communication give and take between a sport organization and its key publics.

Answer 21

two-way

Question 22

A communication model that focuses exclusively on the flow of information from the sport organization to its publics is an example of the __________ model of public relations.

Answer 22

one-way

Question 23

An organizational function that fosters the development of positive relationships between the organization and its most important publics is called __________ relations.

Answer 23

public

Question 24

An organizational activity designed to demonstrate social responsibility and generate long-term goodwill in the community is called __________ relations.

Answer 24

Community

Question 25

Community relations professionals are frequently responsible for creating, organizing, and executing __________ initiatives.

Answer 25

charitable

Question 26

Which of the following terms means "assigning meaning to the communicated message"?

Answer 26

encoding and decoding

Question 27

Sport __________ professionals are responsible for creating, organizing, and executing charitable initiatives and other programs that involve the sport entity in community enhancement.

Answer 27

Community Relations

Question 28

__________ refers to elements that interfere with reception of the message.

Answer 28

Noise

Question 29

Reporters who cover news for a radio or television outlet are members of the __________ media.

Answer 29

broadcast

Question 30

One of the most sensitive ethical issues that media relations professionals must deal with is

Answer 30

privacy

Question 31

The financial statement that shows the financial position of an enterprise at a particular point and time is the:

Answer 31

Balance sheet

Question 32

Which of the following are assets?

Answer 32

Short-term Investment Supplies Cash Inventory

Question 33

A balance sheet does not

Answer 33

present revenues and expenses of an enterprise

Question 34

Which of the following is not a liability

Answer 34

Common Stock

Question 35

As an economic concept, scarcity applies

Answer 35

both money and time

Question 36

Which is the most accurate definition of the study of economics? Economics is the study of

Answer 36

Choices we make because of scarcity

Question 37

If a rise in supply exceeds a rise in demand, then we should expect

Answer 37

the equilibrium price will fall while the equilibrium quantity will rise.

Question 38

If the price of a good decreases while the quantity of the good exchanged on markets decreases, then the most likely explanation is that there has been

Answer 38

Decrease in demand

Question 39

The increase in production of a product as its price increases and the decrease in production as its price falls is known as

Answer 39

Law of supply

Question 40

Market ____ is the price at which the quantity demanded equals the quantity supplied

Answer 40

equilibrium

Question 41

The Law of ____ states that consumers will demand less of a product as its price increases and more as its price fall

Answer 41

demand

Question 42

A recent study found that B2C sport ticket sales professionals spend the most time doing what activity?

Answer 42

Selling on the phone

Question 43

Which of the following factors has not contributed to increased investment in sales infrastructure by sports organizations?

Answer 43

Increased competition for top-paid players

Question 44

Sport Equipment and Supply and Manufacturing as a career area refers to individuals and companies who are involved in the sales, distribution and manufacturing of sports related equipment, products and supplies.

Answer 44

True

Question 45

Which of the following educational paths are appropriate for someone interested in pursuing a job in the Sport EquipmentSupply and Manufacturing career area?

Answer 45

Engineering Sport Management Art Design Business

Question 46

Which of the following are challenges for the Sport Equipment Supply and Manufacturing career area?

Answer 46

Competition Rising Costs Environmental Compliance Need to maintain profits

Question 47

Hammer Strength, Life Fitness and 2XL are all part of the Sport Equipment Supply and Manufacturing career area.

Answer 47

True

Question 48

By definition, Nike woud not be a company identified as being a member of the Sport Equipment Supply and Manufacturing career area.

Answer 48

False

Question 49

Companies involved in the distribution of sport related products are not a part of the Sport Equipment Supply and Manufacturing career area.

Answer 49

False

Question 50

The Spalding company would be considered a part of the Sport Equipment Supply and Manufacturing career area.

Answer 50

True

Question 51

If I have questions about the Sport Equipment Supply and Manufacturing career path, I should post a question in the Moodle forum.

Answer 51

true

Question 52

Who is directly responsible for creating the facility's standard operating procedures and ensuring that these procedures are administered correctly?

Answer 52

Facility Manager Facility Director

Question 53

Who is directly responsible for managing events such as ice shows, political rallies, and athletic events?

Answer 53

Event Coordinator

Question 54

There has been a rise in construction and renovation of sport and entertainment facilities in the U.S. and worldwide

Answer 54

True

Question 55

Facility and Event Management was defined as an interdisciplinary field devoted to the coordination of space, infrastructure, people and organization, often associated with the administration of sports fields & arenas, where sport and other special events take place.

Answer 55

True

Question 56

An ice arena is an example of a multipurpose facility.

Answer 56

False

Question 57

Which of the following are not jobs in facility management?

Answer 57

Facility Director Operations Manager Event coordinator

Question 58

Which of the following is a job that one would expect to find in event management?

Answer 58

Executive Director Operations Division manager Public Relations Manager

Question 59

Scheduling is considered a post event step during the event management process.

Answer 59

False

Question 60

Evaluation and cleaning up are considered post event tasks.

Answer 60

True

Question 61

Parking, seating, customer servicem crowd management, and alochol policies are all considered part of the staging process.

Answer 61

True

Question 62

The purpose of ______ law is to remedy a wrong done to a single injured plaintiff.

Answer 62

Tort

Question 63

Enactments made by a legislature and expressed in a formal document are considered

Answer 63

Statues

Question 64

_____ represents a negative false statement that results in damage to a person's reputation, pride, and integrity.

Answer 64

Defamation

Question 65

Invasion of privacy and defamation are examples of what?

Answer 65

Intentional Torts

Question 66

The Law of ____ is also known as the law of private agreements

Answer 66

Contracts

Question 67

A legal case establishing a principle or rule that a court may need to adopt when deciding subsequent cases with similar issues or facts is referred to as

Answer 67

precedent

Question 68

____ is the failure to act as another reasonable, prudent professional would have acted in a similar circumstance.

Answer 68

Negligence

Question 69

Fundamentals of contract law

Answer 69

1. Valid Offer 2. Manifestation of acceptance of the offer 3. Exchange of value gained through the contract

Question 70

_____ relieve a business and its employees of responsibility for their acts of ordinary negligence.

Answer 70

Waivers

Question 71

The Unlawful Internet Gambling Enforcement Act (UIGEA) prohibits online gambling sites from operating in the United States; however, it includes a specific exception for ____

Answer 71

Fantasy sports

Question 72

_____ is the body of law derived from the judgments and decrees of the courts rather than those laws created by legislatures.

Answer 72

Common Law

Question 73

Sport has the potential to contribute to the positive development and stability of

Answer 73

Individuals and Soceity

Question 74

Sport sociology examines which of the following?

Answer 74

Organization of groups

Question 75

How do young children learn to think and behave in accordance with the multiplicity of social roles available to them?

Answer 75

Role Learning

Question 76

Which of the following campaigns specifically targets LGBTQ fans?

Answer 76

Pride

Question 77

Steering minority players away from the quarterback position is a form of

Answer 77

Stacking

Question 78

Before Title IX, most administrators and coaches of women's intercollegiate sport teams were

Answer 78

Women

Question 79

In bringing people together by giving them a sense of personal identity, group membership, and social identification, sport serves as a __________.

Answer 79

Unifier of people

Question 80

The irrational fear or intolerance of homosexuality, gay men, or lesbians is called

Answer 80

Homophobia

Question 81

Since the passage of Title IX, the number of female coaches for women's teams has decreased.

Answer 81

True