FINAL EXAM Flashcards
(98 cards)
Globalization and culture
Behaviors, beliefs, knowledge, technologies, etc. are mobile
Media as a courier of culture
culture is becoming globalized due to its spread through media (ex. social media)
Digital divide
half of the world population is offline
cultural imperialism
ideas and practices of one culture imposed upon others
westernization
values systems, institutions, and material goods are spreading from west and replacing non-western values
pidgin language
language with no native speakers, develops in a single generation after 2 or more language groups come into contact
creole language
pidgin language passed on to future generations; more vocab and developed grammar
linguistic diversity
has been cut in half in the past 500 years
genocide
destruction of a group (killing or preventing birth)
ethnocide
destruction of a culture
cultural homogenization
cultures are gradually becoming the same
cultural hybridization
not one single culture, but many cultures with similarities and differences
popular culture
Mass produced media (music, films, shows, ads, etc.) that involves values, belief systems, and cultural practices
globalization and marketing
marketing helps globalize western values that encourages consumption
cultural misappropriation
process where one entity benefits from another culture without permission and without giving something in return.
cultural borrowing
can result from inspiration or respect (diffusion as a part of cultural exchanges)
Consumption (through?)
through entertainment, goods, services, and space (ex. national park, amusement park)
competitive consumption system
individuals compare and compete based on visible consumables
consumables as symbols and benefits
shows identity, status, prestige, success, love and affection, rewards/treats
reference groups
the people we look to as models
cumulative impact - ads
scholars argue that there is a cumulative impact of all of the messages since they are everywhere and more sophisticated
historic processes
20s-30s:marketing research begins
50s: mass production begins, increase in status indicators (cars, fashion, appliances, television)
since 70s: branded products (water, coffee, fashion), willingness to pay for status
marketing/advertising/media
research found that heavy TV viewers can have exaggerated understanding of what others have, causing the want for more consumption
upscale bias
people living a standard of living that doesnt match their job/income (ex. modern family, friends)