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IPE-213 > Final Exam > Flashcards

Final Exam Flashcards

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1
Q

What is communication campaign

A

planned process of disseminating messages to influence behavior in a particular group/population through a coordinated process

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2
Q

Describe communication campaign process

A
  • identifying your key target audiences (TAs): Whom do you need to reach?
  • identifying the best communication channels
  • determining the messages to be communicated for each TA
    identifying a sequence of activities - “unfolding” of a campaign
  • use of formative research w/ the target audience in order to be sure that messages & channels are effective
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3
Q

What are communication campaigns a combination of

A

different modes of communication & channels (mass media, internet, social media, indigenous channels)

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4
Q

Categories of Theoretical Models

A

Individual models: communication campaign that aim to change individual awareness, knowledge & skills
Social Diffusion models: communication campaigns that aim to change public norms
Institution Diffusion models: communication campaigns that aim to change “elite opinion” or institutional behavior, including policy changes
More Currently: communication campaigns using virtual dissemination, networking

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5
Q

Populations that engage in health risk bbehavior

A
  • migrant workers who don’t speak English & have limited access to healthcare
    youth from high crime communities & histories of family dysfunction
    lack of income, low educational levels, limited access to health
  • youth who drop out of school
  • adults or youth returning from prison
  • ppl apart of any historically excluded or marginalized communities
  • poverty communities
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6
Q

How do the Health Belief Model, TTM & Ecological Model view behavior?

A
  • an output of rational thinking processes where a person’s “behavioral decision” is based on calculations about health consequences etc
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7
Q

Describe the hard reduction approach

A

-meets ppl “where they are”
- focus on the reduction of the most pressing health impacts
- not being judgemental about the person as a whole

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8
Q

What’s the basic idea behind barm reduction

A
  • many high risk individuals have multiple problems & difficult situations in their lives, & may not be able to change ALL the things at least in SHORT term
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9
Q

Why are schools a good place to provide health education

A
  • kids attention & ability to learn are affected by health, nutrition & mental health
  • kids spend alot of time at school - they are a “captive audience”
  • schools become an important channel since families interact w/ them
  • history of health promotion = experience & infrastructure is already there
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10
Q

Define comprehensive school health education

A

-classroom instruction that addresses the physical, mental , emotional & social dimensions of health

  • develops health knowledge, attitudes & skills & tailored to each age
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11
Q

The WHO developed what framework

A

health promoting schools framework

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12
Q

Human life is inseparable from

A

communication

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13
Q

communication is inseparable from

A

human life

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14
Q

Why was federal funding banned

A

for needle exchange programs until 2016

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15
Q

When did federal funding get banned for needle exchange programs

A

until 2016

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16
Q

Not all disparities include

A

culture or racial diversity

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17
Q

Generative approach can focus on

A
  • context & the integration of factors that include risk behaving individuals construct & organize their actions
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18
Q

Community mobilization can help

A

create better access to heath care to remove environmental factors that affect minority communities

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19
Q

Creating better access to health care to remove environmental factors that affect minority communities is

A

community mobilization

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20
Q

What is difficult to obtain due to school age children being minors

A

epidemiologic data from schools

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21
Q

Which theory & model acknowledge social & cultural factors that influence behavior

A

Public Health Theory & Ecological Model

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22
Q

Public Health Theory & The Ecological Model acknowledge what

A

social & cultural factors that influence behavior

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23
Q

Mutual respect and understanding with a resolution to conflict in a cooperative way is what matters in

A

internet based relational approach

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24
Q

Internet based relational approach matters b/c

A

Mutual respect and understanding with a resolution to conflict in a cooperative way

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25
How does branding help advertisers
sell products by linking it to appeal to certain segments of consumers
26
Selling products by linking it to appeal to certain segments of consumers
helps advertisers branding
27
Who developed the Workplace Health Model
WHO - World Health Organization
28
What model did WHO develop
Workplace Health Promotion Model
29
Describe Workplace Health Promotion Model
- growing workforce of women - aging work population - growth of organizations - Occupational Safety & Heath Act of 1970 - rising cost of worker's comp & medical care - prevalence of managed care - rise of EAPs - employee assistive program - expanded view of occupational health - passage of Affordable Care Act (if wrk doesn't provide medical insurance)
30
How does branding relate to communication campaigns
the idea of creating a brand image for the health behavior or behaviors - tagline, symbol or personality
31
What are the 4 stages in the planning approach for communication campaigns
- planning & strategy development - developing & pretesting concepts, messages & materials - implementing the program - assessing effectiveness & making refinements
32
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33
What is branding
the idea of creating a brand image for the health behavior or behaviors, using a tagline, symbol, or personality
34
What are the materials used in media advocacy
- press or news - opinion pieces, letters to the editor - blogs, social media - making presentations to an editorial board
35
What are the primary purposes
- influence public opinion - influence policy makers - influence policy
36
Describe The Truth Campaign
- largest national youth-focused anti-tobacco mass media campaign was designed to appeal to the need of independence among teens
37
What are the issues when working with high risk populations
- trust - finding the right way to communicate - willingness to learn - honesty - shared benefits - confidentiality
38
What should you look for and highlight when working with high risk populations
- socioeconomic constraints - motivations - meanings that have an impact on "risk behavior"
39
The HBM, TPB, etc often view behavior as what
rational thinking processes where a person's decision is based on calculations, health consequences etc
40
What needs to be addressed following the issues with high risk populations
- think of the context that may drive behavior: serious poverty, social marginalization, the need to find income - identify & understand motivating factors other than health that may underline the risk behavior
41
What approaches take the issues into account in high risk populations
- generative approach - hard reduction approach
42
What's the basic idea behind harm reduction approaches
- high risk ppl have multiple issues, difficult situations in their lives, & may not be able to change ALL the things in SHORT term
43
Describe generative approaches to understanding risk behavior
- assume the human process is making a meaning of what we do - ppl are coherent, responsive to an environment w/ social/structural contraints & purposeful within a general way of life
44
Describe generative approaches relating to risk behavior
- identify the motivations of behavior among a group & the context that is carried out - use the idea of substitution: other behaviors that don't pose a health risk - disseminate & encourage adoption of those non risky behaviors..promote conditions
45
What does hard reduction focus on
- specific behaviors that are the GREATEST public health threat in SHORT term, NOT judging on other behaviors that MAY require LONGER-term interventions
46
What's the goal of the application of theory OR high sick & special populations
to maximize health & quality of life
47
What are the benefits of health education
improves pt, family, community health behaviors, outcomes & satisfaction - improves the quality of life - decreases anxiety - encourages self-empowerment - promotes adherence to treatment plans - necessary to provide independence & safety in the home
48
What are the Social Determinants of Health from The Solid Facts WHO
1. Social Gradient 2. Stress 3. Early Life 4. Social Exclusion 5. Work 6. unemployment 7. Social Support 8. Addiction 9. Food 10. Transport
49
What VU wants the students to accomplish through IPE
to learn how to function in an interprofessional team & carry this knowledge skill & value into their future practice, ultimately providing interprofessional pt care as part of a collaborative team & focused on improving pt outcomes
50
What did the Heckler Report show
identified 6 specific issues that were major causes of disparities between minorities & the majority of the Caucasian American population
51
What were the 6 specific health issues that caused disparities in the Heckler Report
- cancer - cardiovascular disease & stroke diabetes - homicide & accidents - infant mortality - chemical dependency
52
What does the Theory of Reasoned Action focus on
rational cognitive decision making
53
What is the HBM known as
value expectancy theory
54
Who developed the HBM
Hochbaum, Rosenstock, Kegels
55
Describe the Health Belief Model
- ppl will engage in healthy behavior - they value the outcome of behavior
56
What is the Theory of Planned Behavior also referred to as
Theory of Reasoned Action (TRA)
57
Describe the Theory of Planned Behavior (TPB)
- explores the relationship between people’s attitudes & their behaviors - focuses on rational, cognitive decision making processes similar to HBM
58
Key components to TPB
the intention to do a behavior based on - a person’s attitude towards a specific behavior - a person’s perception of the subjective norms associated with the said behavior
59
TPB as a whole
- attitude - subjective norms - behavioral intention - perceived behavioral control - perceived power
60
The Transtheoretical Model stages of change
Stage 1: pre contemplation - no intention of taking action Stage 2: contemplation - thinking about change within next 6 months Stage 3: preparation - intend to take action Stage 4: person has acted Stage 5: maintenance - change of behavior has been made & the goal is to prevent relapse Stage 6: termination - complete transformation of behavior change
61
Describe the Transtheoretical Model (TTM)
- 'stages of change’ - determining where a person is in relation to making a behavior change - focus on cooperation NOT compliance
62
Key component in the Transtheoretical Model (TTM)
self efficacy
63
Diffusions of Innovations (DOI)
process by which a behavior/technology makes its way into a population & is or is not adopted
64
Environmental factors involved in Social Cognitive Theory
- vicarious learning - situation - reinforcement (+ and - ) - reciprocal determinism
65
What characteristics involved in the Social Cognitive Theory
- self efficacy - behavioral capability - outcome expectations - outcome expectancies - self control - emotional coping
66
What was the intention of the CLAS Standards
- to advance health equity - improve quality - help eliminate healthcare disparities by establishing a blueprint for health & healthcare
67
What is the term health disparities refer to
- related to race, ethnicity & socioeconomic status still pervade the American health care system - difference in health status between the majority population & population subgroups
68
Describe communication overall
-essential function of any organism - spoken, written & nonverbal -includes gestures, touch, facial, eye expressions, movement & distance, appearance, symbols - TeleHealth - brief encounters - all behavior is communication - you can’t NOT communicate
69
What are the potential contributors in the Ecological Model?
- individual factors - social/cultural/group factors - socioeconomic factors - structural factors - political factors - environmental factors
70
What factors does the Ecological Model include?
- closer to the individual - related to social groups - related to community, society & culture - political & socioeconomic structures
71
Which model states that no single factors influences people’s behaviors
Ecological Model

IPE-213 (3 decks)

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