final exam Flashcards by Kathrynn Truong

What words did Zuckerberg use to describe FB?“
Open” and “connected”
“Public” and “Safe”
“Private” and “Anonymous”
“Filtered” and “Contained”

Open” and “connected”

How well did you know this?

Not at all

Perfectly

What are the keywords of the mission of FB?
Share, open, and connect

Share, open and connect

How well did you know this?

Not at all

Perfectly

How many accounts were compromised in the data breach of Facebook?

533 million users across the world had their data leaked from Facebook
Facebook users never had their data breached because it has a secure security system
The data was breached and retrieved
Thousands of users had their data leaked but it was only within the United States

533 million users across the world had their data leaked from Facebook

How well did you know this?

Not at all

Perfectly

Where did Mark Zuckerberg first launch Facebook?
Harvard University
San Jose State University
MIT
Oxford University

Harvard University

How well did you know this?

Not at all

Perfectly

What was the documentary that we watched in class during Week 8 called?
The Facebook Dilemma
Social Media Expansion
Mark Zuckerberg: The Story
The Social Network

The Facebook Dilemma

How well did you know this?

Not at all

Perfectly

What was the team called that expanded FaceBook?
The growth team
The expansion team
The facebook team
The global team

The growth team

How well did you know this?

Not at all

Perfectly

What is Facebook’s most important feature, as said in the documentary?
News Feed
Profile Pictures
Friend Sharing
Facebook Marketplace

News Feed

How well did you know this?

Not at all

Perfectly

True or False: FaceBook relied on common decency when it came to regulating speech.
True
False

True

How well did you know this?

Not at all

Perfectly

Who handled the advertising aspect of FaceBook?
Mark Zuckerberg
Sheryl Sandberg
Steve Jobs
There was no one in charge of advertising

Sheryl Sandberg

How well did you know this?

Not at all

Perfectly

Who decided if messages abided by FaceBook’s rules of conduct?
A group of young people
Mark Zuckerberg
FaceBook (the app) did it itself
No one, all messages were allowed

A group of young people

How well did you know this?

Not at all

Perfectly

According to the video, the most important feature of FB was the:
Newsfeed
Like button
Profile photo
Fact that it began at Harvard

Newsfeed

How well did you know this?

Not at all

Perfectly

Who did Facebook share their users’ information with without their consent?
The government
Third parties
No one
Their friends and family

Third parties

How well did you know this?

Not at all

Perfectly

Why is the Facebook Newsfeed algorithm problematic?
It rewards and enables polarization
It shows other people what content you share
Users have no control over it
It’s not always accurate

It rewards and enables polarization

How well did you know this?

Not at all

Perfectly

How big was the first FB team?
20 people
50 people
73 people
Mark and his friend

20 people

How well did you know this?

Not at all

Perfectly

Why is “Section 230” important to social media companies?
It’s a law that protects online platforms from being legally liable for what’s posted on the platform by users
It’s the name of a computer formula that helps apps run
It’s the most important section of “Terms of Service” for all apps
It’s a term coined by Nicholas Carr that’s popularly referenced by CEOs

It’s a law that protects online platforms from being legally liable for what’s posted on the platform by users

How well did you know this?

Not at all

Perfectly

Facebook has been collecting data from consumers and everything that users do on Facebook.
If users are off Facebook, the platform also uses tracking pixels to collect the browsing habits of users.
For its microtargeting and business model to work effectively, Facebook has made a surveillance machine to work as a better tool for advertisers.

If users are off Facebook, the platform also uses tracking pixels to collect the browsing habits of users.
For its microtargeting and business model to work effectively, Facebook has made a surveillance machine to work as a better tool for advertisers.

How well did you know this?

Not at all

Perfectly

What best describes this strategy that Facebook follows to collect data from consumers and users?
Profiling
Algorithm inspection
Behavioral targeting
Personalization

Profiling

How well did you know this?

Not at all

Perfectly

Which company was not acquired by Facebook?
Instagram
WhatsApp
Oculus VR
Amazon

Amazon

How well did you know this?

Not at all

Perfectly

What did Facebook not anticipate with their app?
Connecting the world with an online presence
Foreign countries weaponizing the platform
Users sharing data with friends
U.S. Government protecting companies from being liable for misinformation

Foreign countries weaponizing the platform

How well did you know this?

Not at all

Perfectly

What was Facebook employee’s main objective for their company?
Need to increase staff to understand the complexities
End the spread of misinformation in 2011 of fake news
Protest in Cairo sparking Revolution
Increasing the number of users to the platform through marketing and additional languages

Increasing the number of users to the platform through marketing and additional languages

How well did you know this?

Not at all

Perfectly

What was Mark Zuckerbergs’ mission statement?
Connecting the world delivered the promise to make the world a better place
Making a platform super fun for locals
Hiring Ivy League students for opportunities for early exposure to corporate
Don’t wear a thick company jacket to live TV interviews

Connecting the world delivered the promise to make the world a better place

How well did you know this?

Not at all

Perfectly

What was NOT controversial about Facebook?
Lack of limitations and checks on the information spread through the platform
Selling personalized info to third-party contenders
Designing an algorithm to allow users to scroll for long periods
Users being tracked outside of the app on where they visit and who they DM privately

Designing an algorithm to allow users to scroll for long periods

How well did you know this?

Not at all

Perfectly

What is the goal of News Feed?
To show the content that you most want to see.
To give you a taste of the latest scoop.
To present random forms of content.
To tell you what Mark Zuckerberg is up to now.

To show the content that you most want to see.

How well did you know this?

Not at all

Perfectly

During a television interview, Zukerberg began…
Sweating
Crying
Laughing
Yelling

Sweating

How well did you know this?

Not at all

Perfectly

24. What was Mark Zuckerberg’s response when an audience member asked him if Facebook is seen as an editor? No Yes He ignored the question He did not hear the question

25. Who was Facebook’s Chief Security Officer (CSO) from 2015-2018? Alex Stamos Brad Parscale Naomi Gleit Mark Zuckerberg

Alex Stamos

26. Who is Facebook’s second-longest serving employee? Naomi Gliet Mark Zuckerberg Monika Bickert Brad Parscale

Naomi Gliet

27. As discussed in the documentary, what were the ways of expanding Facebook? Rebranding Facebook to Meta Advertising Facebook on billboards Creating Instagram to replace Facebook Translating it into different languages & Expanding it to high school students

Translating it into different languages & Expanding it to high school students

What was the documentary that we watched in Week 9 called? Elon Musk’s Twitter Takeover From Twitter to X Why Elon Musk Loves the Letter X The Origin of Twitter How Elon Musk Turned Twitter Into X

How Elon Musk Turned Twitter Into X

Why was Twitter renamed X? It is Musk’s favorite letter It means “X marks the spot” X means twitter in a different language It was a random choice

It is Musk’s favorite letter

When did Elon Musk announce the rebrand of Twitter to X? July of 2023 December of 2024 The beginning of the pandemic When Trump became president

July of 2023

In a global study, Twitter users were asked what the company should do with misinformation. What did people say? People said Twitter should intervene People said Twitter should do nothing People said it didn’t matter to them There was no overwhelming response

People said Twitter should intervene

Elon Musk was affiliated with which political party? Independent party Democratic party Republican party He never claimed to be a part of any party

Independent party

What action was taken on Donald Trumps’ posts? Labeling his tweets Deleting his tweets Removing his account Nothing happened with his posts

Labeling his tweets

Elon Musk believes “wokeness” and progressive political thinkers have: The Woke Mind virus The Liberal virus The Progressive disease The Wrong Thinkers disease

The Woke Mind virus

What did Twitter do that was the last straw for Elon Musk? Banning “The Babylon Bee,” which was Musk’s favorite Twitter account. Banning Donald Trump’s Twitter Account Banning his Twitter Account Banning one of his wife’s Twitter Accounts

Banning “The Babylon Bee,” which was Musk’s favorite Twitter account.

Is this documentary biased? It is biased and left-leaning It is biased and right-leaning It is completely neutral N/A

It is biased and left-leaning

What did Musk offer in order to take Twitter private? 43 billion dollars (all cash) 43 million dollars (all cash) To take a board position To walk away with 3 million dollars

43 billion dollars (all cash)

“Musk’s position on the pandemic aligned him with the growing course of conservatives who felt their personal liberty was under attack from all sides (Ex. The government, the scientific establishment, the press, and increasingly social media).” Based on the documentary, is this true or false? True False Need more evidence to answer Not sure

True

In the documentary, it was discussed how a team’s job was to ensure that the algorithms they were building were responding to some of the issues that governments or people were talking about and this increasing fear of how social media might be: Changing the course of elections Making children’s minds rot Polarizing young men and causing some of the violence we’re seeing in the world All of the above

All of the above

The documentary mentioned, “Misinformation was one of the hardest policy issues for Twitter to take on. For many years, our position was that we are not the arbiters of truth.” If some types of misinformation were left completely unchecked, this could be incredibly: Harmless Dangerous and damaging Educational and informative Right as it can be ignored without creating a great disturbance to the public or users

Dangerous and damaging

What is another name for X? The everything app The damaging app The nothing app The woke app

The everything app

Who did Elon Musk appoint as the CEO of X? Linda Yaccarino Yoel Roth Nina Jankowicz Himself

Linda Yaccarino

What is one rule that guides Elon Musk, as said at the end of the documentary? Never be constrained by the rules Always follow the rules Make money no matter what it takes Limit social media in order to succeed in life

Never be constrained by the rules

What are the following research types in public relations? Applied, Basic, Introspective Theoretical, Complex, Outward Analyzing Philosophical, Confusing, Extraverted Amazing, Show stopping, Spectacular

Applied, Basic, Introspective

Which is not part of the four steps in presenting the public relations process? Sharing public relations with other companies Defining public relations Planning public relations programs Evaluating a program

Sharing public relations with other companies

Which is a technique used in defining public relation programs? Public relations audits Private relations audits Public relation events Celebrity relational audits

Public relations audits

What is a new form of environmental monitoring? Examining online comments In person surveys Content analysis There are no new forms of environmental monitoring

Examining online comments

What does SWOT stand for? Strengths, weaknesses, opportunities, threats Similarities, weaknesses, opportunities, threats Strengths, warnings, opportunities, threats Strengths, weaknesses, options, threats

Strengths, weaknesses, opportunities, threats

In public relations, evaluation research refers to the process of judging the effectiveness of: Program planning, implementation, and impact Program planning, weight, and success Program planning, size, and depth Program planning, breadth, and functionality

Program planning, implementation, and impact

What are the two monitoring techniques used to check the efforts of PR programs? Gatekeeping research and output analysis SWOT analysis and input analysis Public and private audits Reviewing consumer opinions

Gatekeeping research and output analysis

In a store, employees might ask how a customer enjoyed their experience. What kind of research is this an example of? Basic Applied Introspective Quantitative

Basic

What is an “echo chamber” on social media? An echo chamber is a curated algorithm that supports an intended user’s beliefs and reinforces polarization in politics

An echo chamber is a curated algorithm that supports an intended user’s beliefs and reinforces polarization in politic

______ research examines specific practical issues; in many instances, it is conducted to solve a specific problem. Specifically, strategic and evaluation research methods are used. Applied Basic Introspective Practical

Applied

Robert Stanford pleaded guilty to assaulting capitol police officers during the January 6th capitol riots. What was his defense? He was sucked into an online echo chamber of conspiracy theories that messed with his head Twitter paid him to assault the police officers The echo chamber told him not to attend the riots, but he did anyway He blamed Elon Musk and sued him for 4 million dollars

He was sucked into an online echo chamber of conspiracy theories that messed with his head

In the echo chamber video we watched in class, the girl tested two accounts on Twitter. What was the difference? One followed only right-leaning content while the other followed only left-leaning content One followed only celebrities while the other followed only family and friends One followed only right-leaning content while the other did nothing One followed only activists while the other followed politicians

One followed only right-leaning content while the other followed only left-leaning content

What is one way to avoid echo chambers? Confuse the algorithms by liking both right and left-leaning content Follow only one type of content such as right-leaning accounts Comment your opinion on all posts to make your beliefs clear There are no ways to avoid echo chambers

Confuse the algorithms by liking both right and left-leaning content

Which of the following is true about what a PR audit consists of? It has been used to measure the company’s standing internally It is not crucial to identify the key memberships in an organization for a PR audit Stakeholder analysis cannot be conducted via personal interviews with people in the organizations with all their employees A PR audit always includes a SWOT analysis to measure the performance of public relations

It has been used to measure the company’s standing internally

16. Most of the current research in public relations is focused on The Internet and social media Brand crisis and brand PR As discussed in class, “The Vibe” Influencer and social media

The Internet and social media

17. Message analytics is a technique primarily used for Public relations audits Environmental monitoring All of the options are correct Baseline polling

Environmental monitoring

Usability research Gauges how the target audience uses mass media Examines the ease of use of websites Examines the readability of print materials Looks at the utility of annual reports

Examines the ease of use of websites

What is an “echo chamber” on social media? Encounter beliefs that criticize news site that spread misinformation Created by news articles and not social media platforms. An echo chamber is a centered political viewpoint that shares neutral news Where users are exposed to content that supports on their for you page that supports their beliefs and reinforces polarization in politics

Where users are exposed to content that supports on their for you page that supports their beliefs and reinforces polarization in politics

Most of the current research in public relations is focused on As discussed in class, "The Vibe" Brand crisis and brand PR The Internet and social media Influencer and social media

The Internet and social media

Which of the following is not one of the three phases in research evaluation? Outcome evaluation Income evaluation In-progress monitoring Implementation checking

Income evaluation

Evaluation research should be involved in virtually every phase of a program. In this research, there are three specific phrases to check the program. Which of the following does not belong? Environmental reporting Outcome evaluation Implementing checking In-progress monitoring

Environmental reporting

final exam Flashcards

(65 cards)