Week 3 Quiz

Question 1

Who organizes the tasks necessary to turn a script into a movie?

Answer 1

Director

Question 2

Which were the 5 big movie stars that formed the United Artists?

Answer 2

William S. Hart, Mary Pickford, Charlie Chaplin, Douglass Fairbanks, and D.W. Griffith.

Question 3

Which statement regarding the characteristics of the scientific method is correct?

Scientific research is public

Science is systematic and temporary

Science is critical and Cultural

Science is constitutive

Answer 3

Scientific research is public.

Question 4

The early model of mass communication suggests that a mass communicator needs only to “shoot” messengers at an audience and that those messages would produce preplanned and almost universal effects known as the:

Answer 4

Hypodermic Needle Model

Question 5

When Hannah surveys adolescents, they can consistently report how much time they spend each day playing video grames. In other words, every time they are asked how much time they spend each day watching video games, they give the same answer.

However, after interviewing parents, it’s clear that adolescents are inaccurately reporting how much time they spend playing video games.

Answer 5

This measure is reliable but not valid.

Question 5

Hannah is conducting a research project on Instagram use. She designed a brand new survey question measure that asks study participants to report how much time they spend on Instagram. She then compares her new measure, which she just designed to existing survey measures of Instagram use that have been previously validated.

What kind of validity is this?

Concurrent Validity
Predictive Validity

Face Validity

Construct Validity

Answer 5

Concurrent validity.

Question 5

How was the salary for actors under the studio system?

Answer 5

They were paid a fixed wage.

Question 5

Dr. Stevens uses the scientific method ion her research.

Which of the following terms would generally not be accepted by Dr. Stevens?

Answer 5

Undisputed fact

Question 5

Which of the following caused an increase in mass media research?

Increased competition among the media for advertising dollars

Vietnam War

World War II

Violence and sexual content in the radio industry

Answer 5

Increased competition among the media for advertising dollars

Question 5

Joker might be an international sign of?

Answer 5

Revolution and violence

Question 6

Hannah is interested in researching the relationship between Netflix use and weight. Each time a participant gets on the scale, it consistently shows the same weight. Unfortunately, the scale she is using is broken and tells the researchers that the participants are 10 pounds lighter than they are.

This measure is:

Answer 6

Reliable but not valid.

Question 6

What is not a way that empirical researchers use to assess/judge the reliability of measures? empirical means based on, concerned with, or verifiable by observation or experience rather than theory or pure logic.

Agreement between two different measures technique

Split-Hlaf technique

Test-restest method

Intercoder Reliability

Answer 6

Agreement between two different measures technique.

Question 6

“I will never be able to pass my statistics course– my roommate said so” is an example of the

Answer 6

Method of authority.

Question 7

There are some advantages to conducting secondary data analysis. Which of the following is correct?

There are no costs for data collection or subjects

Using available data is expensive

There are questionnaires or instruments to construct and validate

Interviewers and other personnel need to be paid

Answer 7

There are not costs for data collection or subjects

Question 8

A bank card for an ATM is the same as a proposition is to a:

Answer 8

theory

Question 9

What is an example of a conceptual definition of TikTok Use?

Answer 9

How much someone spends time on Tiktok

Question 10

When relationships among variables are invariant (always the same) under given conditions, researchers may formulate a:

Answer 10

law

Question 11

Which of the following are true?

Reliability is a necessary condition to establish validity, but it is not a sufficient condition.

Reliability is a sufficient condition to establish validity.

If a measure is reliable, it is valid.

Ensuring the measure matches the concept, it’s intended to is one type of measure reliability.

Answer 11

Reliability is a necessary condition to establish validity, but it is not a sufficient condition.

Question 12

Established movie studios and independent movie makers have devised a new distribution system, based on digitized movies delivered directly to consumers worldwide via which technology?

Answer 12

Digital Streaming

Question 13

Besides overseeing the stars’ personal behavior, Will Hays decided that his office also should oversee movie content. What group, referred to as the Hays Office, wrote a code of conduct to govern the industry?

Answer 13

Motion Picture Producers and Distribution Association (MPPDA)

Question 14

Warner Bros and Western Electric developed the move sound experiment called:

The Vitaphone Preludes

the kinetoscope experiment

The MPA test

The Lumière project

Answer 14

The Virtaphone Preludes

Question 15

Byron Mason II’s wrote the 2019 Article, The Killing Joke: The Ethics of ‘Joker’. In his article, Mason II is exploring?

Answer 15

Media literacy

Question 16

The first pornographic film, which we watched in class, was made possible by the Edison & Dickison’ kineticscope

Answer 16

The Lumière brothers

Question 17

Block booking allowed theater managers to pick and choose what movies they wanted to show

Answer 17

False

Question 18

United Artists was formed in rebellion against the big studios by:

Answer 18

Mary Pickford, Charlie Chaplin, Douglas Fairbanks, and D.W Griffith

Question 19

Which of the following is a direct responsibility of the producer in the movie industry? Arranging funding for a movie project Managing day-to-day sets, filming, and editing Keeping personnel records Publicizing the movie

Answer 19

Arranging funding for a movie project

Question 20

Byron Mason wrote an opinion piece on the ethics of 2019 Joker Film. Mason asks, "What are the changes that they see joker and identify with the character to such an extent that they feel inspired by him?" What is Mason exploring in his article?

Answer 20

How some movies offer an underlying political message

Question 21

The studio system of movie-making provided a stable corps of actors and production people who were paid based on the number of movies they worked on each year.

Answer 21

False

Question 22

Although standards have relaxed, the practice of self-regulation of movies produced in the United States today still applies in the form of what rating systems?

Answer 22

Movie

Question 23

Once the funding for the story is in place, which role organizes all the tasks necessary to turn a script into a movie?

Answer 23

Director

Question 24

What did Eadweard Muybridge be the first of

Answer 24

Was the first person to photograph motion

Question 25

The Lincoln Motion Picture Company was the first company to produce serious narrative movies for an African American audience.

Answer 25

True

Question 26

There are "two sectors" of research that we read about in the textbook. Which of the following statements is correct? Nongovernmental companies and their research consultants conduct their private-sector research. Academic research is generally more expensive to conduct than research in the private sector Scholars from colleges and universities conduct only academic sector research Academic research and private-sector research independent of each other

Answer 26

Nongovernmental companies and their research consultants conduct their private sector research.

Question 27

Because of the practice of block booking, movie theater owners: -formed a boycott against Paramount and RCA • were forced to accept several movies at once, raised their admission prices, and formed a boycott against Paramount. • raised their admission prices and started concession stands as extra forms of revenue. • were forced to accept several movies at once and take bribes.

Answer 27

were forced to accept several movies at once, raised their admission prices, and formed a boycott against Paramount.

Question 28

What is the primary motivation for doing private sector research and academic research? Answers: -Academic= financial gain; private= advancement on the field of knowledge -Academic=advancement in the field of knowledge; private= financial gain -Academic=for school research; private=for private paying companies -Academic=for private paying companies; private=for school research

Answer 28

-Academic=advancement in the field of knowledge; private= financial gain

Question 29

A measurement can be reliable without being valid. True False

Answer 29

True

Question 30

Which of the following is true? The independent variable are not varied by the researcher The independent variables are varied by the researcher The dependent variable are varied by the researcher The dependent variable does not exist

Answer 30

The independent variables are varied by the researcher

Question 31

Hypodermic Needle is a valuable model of communication True False

Answer 31

False

Question 32

Academic research is public. True False

Answer 32

True

Question 33

Another word for house is home. This is an operational definition This is a constitutive definition This is an empirical definition

Answer 33

This is a constitutive definition

Question 34

Which was a major event that encouraged mass media? World War I World War II Covid-19 There was no major event

Answer 34

World War I

Question 35

Who became the first studio to make movies using what was called the studio system? Warner Brothers Sony Biograph Universal

Answer 35

Biograph

Question 36

Who owns the United Artists (UA) today? Universal Microsoft Apple Amazon

Answer 36

Amazon

Question 37

Who mastered the feature-length movie? D. W. Griffith Walt Disney Charles Chaplin Edward Muybridge

Answer 37

D. W. Griffith

Question 38

What is the Law of the Instrument? Select the best example. The Law of the Instrument is a common mistake among new researchers: they choose a statistical method without fully understanding its results. For example, In a study using a 1 to 10 rating scale, some average scores appeared above 10. This was incorrect because a mean can't exceed the maximum of the scale. Gaining experience helps researchers spot such errors. The Law of the Instrument suggests that researchers tend to use the most complex statistical methods, even when they’re not needed. For example, a researcher might apply a complicated analysis to a simple yes/no survey, which could lead to confusing and inaccurate results. The Law of the Instrument is the idea that researchers may rely on just one tool for every task, no matter the situation. For example, a researcher might use a hammer for everything, like measuring and cutting, which can result in mistakes. The Law of the Instrument implies that researchers might favor qualitative methods over quantitative ones in every study. For example, a researcher could use focus groups to analyze data that should be examined statistically, which could hide important insights.

Answer 38

The Law of the Instrument is a common mistake among new researchers: they choose a statistical method without fully understanding its results. For example, In a study using a 1 to 10 rating scale, some average scores appeared above 10. This was incorrect because a mean can't exceed the maximum of the scale. Gaining experience helps researchers spot such errors.

Question 39

What best characterizes the practice of “block booking”? Producers contracting multiple actors for a movie through a “package” deal Directors booking multiple locations at a time to facilitate filming Companies buying packages of multiple movies to show in theaters The practice of buying a whole neighborhood block to use as a real-life film set

Answer 39

Companies buying packages of multiple movies to show in theaters

Question 40

What best characterizes the practice of “block booking”? Producers contracting multiple actors for a movie through a “package” deal Directors booking multiple locations at a time to facilitate filming Companies buying packages of multiple movies to show in theaters The practice of buying a whole neighborhood block to use as a real-life film set

Answer 40

Companies buying packages of multiple movies to show in theaters

Question 41

What did the Lumière brothers develop? ​​animation an improved camera and a projector that showed film on a large screen The bicycle which inspired the rotation of film The camera

Answer 41

an improved camera and a projector that showed film on a large screen

Question 42

___ and ___ corporate to manage the movie budget administration staff; director director; financial manager Producer; director Actor; administrator

Answer 42

Producer; director