final exam Flashcards
(109 cards)
what is market structure
all market features that affect behaviour and performance of firms in the market
e.g. # & size of firms, knowledge of others behaviour, entry freedom, product differentiation
what is competitive behaviour
when firms actively vie w one another for business –> e.g. visa and mastercard have market power but engage in competitive behaviour
what is market power
firms ability to influence price of its products
what is perfect competition
when all the firms have no market power
what are the assumptions abt perfect competition
- all firms sell a homogenous product
- consumers know the nature of the products sold and the prices charged by each firm
- level of output where firms reach minimum LRAC is small relative to industries total output
–> all imply firms are price takers - industry has freedom of exit and entry
what is the demand curve like in perfectly competitive industries
demand curve for entire industry is negatively sloped, but demand curve for each firm is horizontal at equilibrium price since (realistic) variations in the firms output wont change market price –> perfectly elastic
what is total revenue
total amount received by the firm from selling products: TR = Q x p (quantity of units sold x price)
what is average revenue
amount of revenue per unit sold
AR = TR / Q –> AR = p since the average revenue is equal to the price the unit is sold at (perfect comp)
what is marginal revenue
MR = change in TR / change in Q –> MR = p in perfect comp as well
how do you calculate profit and what would indicate losses
profit = TR - TC –> if TR is lower than TC the firm is making losses
when should the perfectly competitive firm not produce
if total revenue is lower than total variable costs –> TR < TVC
also if market price is less than average variable costs –> p < AVC
what is a shut down price
when p = minimum AVC any market price below that means the firm can profit-maximize by producing no output (if the price rises the firm can produce again, if the price doesnt rise for long enough the firm may exit the industry)
what is the profit maximizing level of output
where MC = MR (with MC cutting MR from below) –> in perfect comp MR = p so perfect comp firms where MC = p (as long as price exceeds AVC)
where is the short run supply curve in perfect comp
firms supply curve = portion of MC curve that is above AVC curve
industry supply curve = horizontal sum of each firms MC curve that is above each firms AVC curve
when does short run equilibrium occur in perfect comp
when Qd = Qs & each firm is profit-maximizing given the circumstances –> firms could be making profits, breaking even, or losses in equilibrium
–> e.g. at Q1 MC = MR = p but p < ATC so the firm is making losses, however since
p > AVC the firm keeps producing at this profit maximizing level
what is profit per unit in perfect comp
total profit = p - ATC, total profits (or losses) associated w Q units produced = (p - ATC) x Q
what happens in the long run for perfectly competitive industries
entry or exit of firms:
at an entry attracting price: positive profits lead to new firms entering, supply curve shifts to the right, equi price goes down, and all firms lose profit
–> firms will continue to enter until price drops to 0 profit equi
at exit inducing price: negative profits lead to eventual exit of existing firms as capital becomes obsolete/too expensive to operate, supply curve will shift left, equi price goes up
–> firms will continue to exit until price drops to 0 profit equi
—–> longer it takes for firms capital to become obsolete/ too costly, the longer theyll take to exit (e.g. computer firms exit faster than railway)
what is the long run equilibrium in perfect comp and what are the 4 conditions needed
when firms make 0 profits
1. existing firms must be maximizing profit given existing capital: SRMC = p
2. existing firms must not be suffering losses
3. existing firms must not be making profits
4. existing firms must not be able to increase profits by changing the size of their production facilities: LRAC must be at minimum
how do changes in technology affect perfectly competitive firms
entry of progressively lower cost firms (with better tech) forces the price down and raises output –> older plants with higher costs remain in the industry as long as p > AVC
what are the three characteristics of perfect comp industries subject to continuous tech improvement
- plants of different ages with different costs coexist
- price is eventually determined by the ATC of the lowest cost plants
- old plants are discarded (mothballed) when price falls below their AVC even if the capital is not yet economically obsolete
what are declining industries
some industries fail with continually declining demand –> antiquated equipment is often an effect of declining industries not a cause
firms remain if p >/= ATC but eventually close
govt may prop up firms, but it prolongs their demise
what is the demand curve like for a single price monopolist (SPM)
negatively sloped demand curve –> tradeoff between price and output
what is the supply curve like for a SPM
there is no supply curve bc the monopolist is not a price taker, the monopolist is the industry
what is total revenue for a SPM
if monopolist charges the same price for all units then –> TR = p x q