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Flashcards in Final exam Deck (54)
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1

One of the dangers of the coming of a Messiah Myth cultural myth is that it...

...invites mass hysteria and the rise of charismatic leaders.

2

Stereotypes and proverbs are indicators of...

...cultural myths.

3

The efficiency practicality and Pragmatism value is based on our need for...

solutions

4

The Change and progress value is typified by...

... the belief that change of almost any kind will lead to progress and that progress is inherently good for us.

5

Buying something because it is available, not because you actually need it, is...

...a cultural pattern in many countries where shortages are a problem.

6

Which cultural myth consists of the notion that the simple common sense wisdom of the backwoods hero or heroine wins out?

the wisdom of the rustic

7

list three cultural image myths?

Possibility of success
the coming of messiah
the wisdom of the rustic

8

Which Cultural myth was activated by publicity surrounding the governor accused of selling a US senate seat vacated by Barack Obama?

Rot at the top

9

The ____ value expresses the belief that even the most unattainable goals can be reached if one just works hard enough and "keeps smiling."

Effort and optimism

10

The cultural parable which features the lesson that America stands alone as the last, best hope for a good moral, and affluent like in a world filled with perilous possibilities and awesome problems is called:

The mob at the gates

11

According to Cognitive Theory, nonverbal immediacy leads to _____, which leads to closeness.

arousal

12

Monique is the type of person who nods and smiles a lot. she recently went to a speech given by "Dr. Sally Smilesalot" who also nods and smiles a lot. According to communication accommodation theory what will Monique likely do?

enjoy the speaker, rate the speech positively and be more persuaded.

13

Sometimes people try to be persuasive by getting in peoples space or walking up very close to the person they are talking to. Which form of non-verbal communication is this?

proxemics

14

The "A OK" sign in America is considered a

emblem

15

Nonverbal premises in persuasion are similar to cultural premises in that both are

taught by our culture and learned by us.

16

According to the ELM, eye behavior (blink rates, gaze holding, etc.) is likely to get processed with...

...the peripheral route to persuasion.

17

According to scholar Albert Mahrabian (1971), OVER 80% of meaning comes from...

... nonverbal communication.

18

Organization by topic

When the message you want to convey covers many topics

19

Organization by space

When you want to compare your topic to some larger picture

20

Organization by chronology

When the best way to communicate a message is by showing the historical sequence.

21

Organization by motivated sequence

When you want to change somebody's behavior

22

Organization by stock issues

When you are proposing a change in policy

23

A recent campaign focused on communicating that if women get tested for breast cancer they can prevent therapy, or even death. according to rank, what stimulating tactic is this?

Avoid a bad

24

_____ speakers seem to take up a lot of psychic space-they have stage presence.

Dynamic

25

Cornell wanted to borrow the family Lexus for a date he was going on. In order to get his father to comply he asked "Hey Dad, can I trade you cars for the semester ? You take the Pinto and I will take the Lexus. I promise to bring it back in 15 weeks." When his father turned the offer down, Cornell asked if he could have the Lexus for the weekend. This is an example of:

door-in-the-face

26

The partial commitment strategy most resembles:

foot-in-the-door

27

____ uses one or more of the five senses to open a channel to the audience's memory of how they experienced the product, idea or candidate.

Planting

28

"Ask not what your country can do for you: rather, ask what you can do for your country" is an example of

Parallel structure

29

When persuaders attempting to bring a change in policy have the ______, they need to begin by demonstrating a strong need for altering the status quo.

Burden of proof.

30

The fifth media of communication innovation is the:

interactive and digital word