Final Important Terms 4

Question 1

Globalization

Answer 1

• transnational and global circulation of goods
• the movement of people
• fast and furious exchange of ideas

Question 2

Glocalization

Answer 2

• adaption of global ideas into locally palatable forms

- appeals to local consumers

Question 3

Diverse identities

Answer 3

More exposure to different lifestyles might lead to more diverse identities

Question 4

Homogenized identities

Answer 4

Losing diverse identity, becoming more of the same

Question 5

Implications for anthropological studies

Answer 5

• the study of syncretism: how people practice a combination of beliefs
• participation in alternative markets such as fair or direct trade
• focussed on the lived experiences of the most affected by globalization
• Multi-sited and multifocal research to study the scapes