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Graphic Design > Final Study Guide > Flashcards

Final Study Guide Flashcards

(73 cards)

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1
Q

Emphasis

A

giving stress or importance to some visual elements thereby allowing information to easily be received and understood

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2
Q

Balance

A

refers to the arrangement of visual elements to create stability. There are three kinds: symmetrical, asymetrical, and radial

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3
Q

Space

A

Element crucial in object and type placement. Used to emphasize an area or imply depth.

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4
Q

Shape

A

Element of design can be used in layout to crop a photo, symbolize an idea, make a block of copy, imply letterforms, or create a new format for a piece

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5
Q

Line

A

Element of design can be used in layout to organize information, define shapes, create grids, suggest emotion, or direct the viewer’s gaze

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6
Q

Color

A

Element of design has the properties hue, value, and saturation/intensity

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7
Q

Analogous

A

Colors which are adjacent to each other and contain a common hue on the color wheel

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8
Q

Uses for Illustrator

A

create vector based designs

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9
Q

Uses for Photoshop

A

color correct and crop photographs

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10
Q

How many steps can you undo in Illustrator?

A

Unlimited

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11
Q

How many steps can you undo in Photoshop?

A

10

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12
Q

Hand tool?

A

Used for scrolling the page

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13
Q

Opacity

A

Used to create a transparent image overlay

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14
Q

Gradient Tool

A

Create a gradual change in value in an area

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15
Q

Target Layer

A

Layer on which you are making changes

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16
Q

Constrain Proportions

A

The length and width of the image are linked in order to maintain the proportions

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17
Q

Bleed

A

When a photograph or artwork runs all the way to the edge of the printed page.

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18
Q

Stroke

A

Color applied to the edge of an object

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19
Q

Artboard

A

Actual drawing surface

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20
Q

Direct Selection Tool

A

in Illustrator, allows you to select an individual paths or anchor points

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21
Q

Path

A

Series of anchor points and segments

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22
Q

Vector

A

graphics that use mathematical formulas to represent images

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23
Q

CMYK

A

Four Color Process printing used with both Illustrator and Photoshop

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24
Q

Typography

A

Design of loetterforms and the arrangement of them in two dimensional space (for print media) and in space and time (for digital media)

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25
x-height
Height of lowercase leter excluding ascenders and descenders
26
Serif
short crossline at the end of the main stroke of a letter
27
Ascender
Part of the lowercase letter that extends above the x-height
28
Descender
part of the lowercase letter that extends below the x-height
29
Condensed
A narrow or slender typeface
30
Reversed Out
Type printed white on a black background
31
Roman
typographic font composed of thick and thin elements
32
Gothic
typographic font composed of uniform elements.
33
Display
Distinctive type, over 14 points which is used to attract
34
Type weight
How bold a type is
35
Kearning
process of subtracting space between specific pairs of letters so that the overall spacing is even
36
Font
Generally a computer term, a complete set of characters in one typeface
37
Leading
Spacing between lines of type
38
Paragraph Justification
ex. flush left, ragged right, justified, centered
39
Counter
Center of a letter such as an O
40
Waist Line
2nd guideline when drawing type. The line at where the top of the x height falls.
41
Point
The measurement for the height of the type
42
Typeface
Design of a single set of letterforms, numerals, and signs unified by consistent visual properties
43
Logotype
A logo that is an identifying mark where the name is spelled out in unique typography
44
Symbol
An abstract, nonrepresentational, or pictorial graphic representation of an object, action or service
45
Corporate Identity Manual
Printed set of rules regarding the usage of a company's logo and logotypes
46
Trademark
Next to a logo or company name means the same or logo has been registered
47
Graphic Design
Visual representation of an idea that relies on the creating, selection, and organization of visual elements to create an effective communication.
48
Thumbnail
Preliminary, small, quick, and refined drawings of your ideas; to generate as many ideas as possible
49
Comprehensive
refined sketch that enables the artist to visualize ideas more fully; type, images, and color decisions have been made and created on the computer.
50
Visual Hierarchy
Arranging elements according to emphasis
51
The Five Basic Design Components
Strategy, Concept, Design, Production, Execution
52
Strategy (One of the Five Basic Design Components)
The master plan, a starting point to determine several key factors, such as: The problem to solve, objectives, audience, or brand positioning
53
Concept (One of the Five Basic Design Components)
The creative solution to the design problem (the underlying thinking or reasoning for how you design a piece; the primary idea behind the piece)
54
Design (One of the Five Basic Design Components)
Conceptualization and visualization; The integration of the concept and visual elements
55
Production (One of the Five Basic Design Components)
Preparing the electronic file, collecting all needed photographs and/or illustrations and having them scanned, and then proofreading (with or without the client) and working with the printer
56
Execution (One of the Five Basic Design Components)
The fulfillment of the concept through physical processes that include selection and manipulation of materials and/or software
57
Symbol Mark
An abstract, nonrepresentational, or pictorial graphic representation (stands for something else) of an object, action, or service
58
Packaging
Type of design is intended to attract a consumer and present information; it is a combination of two- and three-dimensional design
59
Critique
The process of assessing and evaluating ( to grade it )your solution to a creative problem
60
Saul Bass( a designer )
Famous AT&T logo as well as the Girl Scouts and the United Way logos
61
Portfolio
Collection of an artist/designer's strongest work presented in a special book, folder, or box to show their capabilities, creativity, and skills
62
Lester Beall
American designer, in the 1930's and 1940's created posters for the Radio/Rural Electrification Administration
63
Freelance
Artists who works on a "per job" basis
64
Bauhaus
This movement established the use of the triangle, square, and circle as the basic shapes of graphic design, was founded by Walter Gropius, gave the philosophy for modern thinking about architecture and design, and attempted to bridge art and industry with an emphasis on rationality
65
Art Nouveau
Movement with its flowing, organic-like forms, was felt in all the visual arts form design through architecture. Artists such as Toulouse-Lautrec and Mucha helped usher in the age of modern poster design.
66
Paul Rand
Among the first wave of American designers who created iconic visual identities such as the IBMlogo
67
1960's (style and prominent artists)
Decade brought about artists such as Warhol, Lichtenstein, and Indiana. American designers, such as Glaser, Chwast, and Beall ushered in a new era that blurred the lines between what traditional thought was design, illustration, and fine art.
68
Art Deco
Movement of the 1920's embraced the machinery and power of the industrial revolution. As a reaction to Art Nouveau, designers used geometric patters and bright colors to communicate ideas of speed in a dynamic modern age.
69
1980's (termed? invention?)
Often termed "postmodern", saw a digital revolution with the introduction of the Macintosh computer( old apple computer) allowing designers the ability to lay out their own type, easily manipulate imagery, and imitate a variety of visual effects.
70
Milton Glaser
Designed the Bob Dylan poster and the I (heart) NY Logo
71
Creative Director
Member of a design team makes the ultimate decisions about theidea, creative approach, art direction, and copywriting before going to the client.
72
Art Director
Responsible for the design decisions.
73
Dada (prominent artist? techniques used?)
Movement tha tutlizes bold typography, collage, and photomontage to communicate ideas and is represented by artists such as Hausmann and Schwitters

Graphic Design (7 decks)

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