Typography Flashcards

1
Q

height of lowercase letter excluding ascenders and descenders

A

x-height

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2
Q

short cross line at the end of the main stroke of a letter

A

Serif

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3
Q

part of the lowercase letter that extends above the x-height

A

Ascender

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4
Q

part of the lowercase letter that extends below the x-height

A

Descender

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5
Q

a narrow or slender typeface

A

Condensed

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6
Q

type printed white on a black background

A

Reversed out

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7
Q

typographic font composed of thick and thin elements

A

Roman

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8
Q

Typographic font composed of uniform elements

A

Gothic

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9
Q

distinctive type, over 14 points which is used to attract attention

A

Display

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10
Q

how bold a type is

A

Type weight

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11
Q

process of subtracting space between specific pairs of letters so that the overall spacing is even

A

Kearning

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12
Q

generally a computer term, a complete set of characters in one typeface

A

Font

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13
Q

spacing between lines of type

A

Leading

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14
Q

ex. flush left, ragged right, justified, centered

A

Paragraph Justification

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15
Q

center of a letter such as an O

A

Counter

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16
Q

2cd guideline when drawing type. The line at where the top of the x height falls

A

Waist line

17
Q

the measurement for the height of type

A

Point

18
Q

design of a single set of letterforms, numerals, and signs unified by consistent visual properties

A

Typeface