Final Study Guide

Question 1

Answer 1

Paul Frankl

Skyscraper bookcase

American Art Deco Design

1926

Question 2

Answer 2

Raymond Loewy

Coldspot Refrigerator

Streamlining Design

1935

Question 3

Answer 3

Paul Rand

Advertisement for Coronet Brandy

1947

Post-WW Il U.S. advertising (New York School)

Question 4

Answer 4

Isamu Noguchi

Coffee Table

1947

Question 5

Answer 5

Charles and Ray Eames

Lounge chair and Ottoman

1956

Raizman, Fig. 11.16

Question 6

Answer 6

Anonymous

Layout from Life Magazine, dealing with Levittown

U.S. Consumer Culture (U.S. design in the 1950s)

1950

Question 7

Answer 7

William Golden

CBS Television Trademark

Corporate Identity (i.e. corporate design)

1951

Question 8

Answer 8

Paul Rand

IBM trademark

Corporate Identity (i.e. corporate design)

1956

Question 9

Answer 9

Anonymous

Ad for Cadillac Eldorado (from Life Magazine)

U.S. Consumer Culture (U.S design in the 1950s)

1957

Question 10

Answer 10

Helmut Krone (Bernbach agency)

Volkswagen advertisement

New Advertising (early 60s design)

1960

Question 11

Answer 11

Josef MülIer-Brockmann

Less Noise Poster

International Typographic Style (Die Neue Grafik, Swiss Style)

1960

Question 12

Answer 12

Milton Glaser

Bob Dylan Poster

American Conceptual Design

(Push Pin Studios)

1967

Question 13

Answer 13

Robert Venturi

Competition model for the Football Hall of Fame

Postmodern Architecture

1967

Question 14

Answer 14

Ettore Sottsass

Valentine typewriter

New Materials (plastic casing)

1969

Question 15

Answer 15

Vivienne Westwood

Bondage Suit

Punk

1976

Question 16

Answer 16

Venturi

Chippendale chair

Postmodern furniture

1978

Question 17

Answer 17

Anonymous

Sony Walkman

New Materials (plastic casing)

1980

Question 18

Answer 18

April Greiman

Layout for Design Quarterly

1987

Digital imagery (Postmodern design)

Question 19

Answer 19

Rudy VanderLans

Cover for Émigré, no. Il

1989

Digital Imagery (Postmodern design)

Question 20

Answer 20

Stefan Sagmeister

Lou Reed poster

1996

New Conceptual Poster

Question 21

Answer 21

Chip Kidd

book cover for David Sedaris’ s Naked

1997

New Conceptual Book Cover

Question 22

Answer 22

Rem Koolhaas

Interior of Seattle Public Library

Postmodern Architecture

2004

Question 23

Term: Streamlining

Answer 23

Lowey’s strategy was to make slight changes every year and release “new” models. A term associated with this is “styling” and “obsolescence”.
Has references to airplanes and buses.
Make things look cool. Make you think of progress.
The vertical ribs were meant to indicate speed and modernity.

Question 24

Term: 1939 New York World’ s Fair

Answer 24

1939 World’s Fair. Theme: Building the World of Tomorrow.
Joseph Binder, New York World’s Fair Poster, 1939.
Trylon and Perisphere
The diorama “Democracity” was inside the sphere.
Westinghouse Pavilion at the 1939 World’s Fair (see film clip)
The Middleton Family Visits the World’s Fair

Question 25

Obsolescence

Answer 25

Obsolescence is all about getting people to buy new cars. Models from year to year may only vary by a little.

Question 26

Phototype (see Herb Lubalin)

Answer 26

This was a method of setting type in a more illustrative, expressive manner, by

Question 27

Italian anti-design

Answer 27

The Italian anti-design movement emphasized striking colours, scale distortion (ie. giant chairs that make you look small), and used irony and kitsh. The function of the object was to subvert the way you thought about the object.

Question 28

Learning from Las Vegas

Answer 28

"Less is a bore" Praised the playful, democratic and creative elements of mainstream consumer culture. Embraced the existing man-made, eclectic, artificial, and blatantly commercial architecture of billboards, neon signs, glitz, found in the sensory immediacy of the Las Vegas strip and its casinos. Questioned the universal pretensions of Modernist design in the postwar period and argued for a more sociable approach to design that undermined the critical distinction between high and low culture.

Question 29

Punk

Answer 29

aggressive, destructive, uninhibited, attacking mainstream culture, celebrating graffitti and tattoos.

Question 30

Memphis Furniture

Question 31

New York School (art direction and new advertising)

Answer 31

Often favored photography over illustration and simple copy over narrative. Ample white space, minimal copy. Also uses symbols, humor and surprise to convey messages about products.

Question 32

Émigré magazine

Question 33

Ulm School of Design

Question 34

David Carson and Postmodern design from the early 1990s