firm's international competitiveness Flashcards

1
Q

what is porter’s diamond

A

model which describes the effect that attributes of domestic markets have on the competitive advantages of firms/nations in international markets

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2
Q

what does porter’s diamond entail

A

firm strategy, structure and rivalry
demand conditions
related and supporting industries
factor conditions
all pointing at the competitive advantage

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3
Q

what is factor conditions

A

include the nation’s production resources including; infrastructure, labour force, land and natural resources

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4
Q

what is poter’s 5 forces

A

framework to analyze the state of competition/profit potential in an industry

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5
Q

what are the poter’s 5 forces

A
  1. competition in industry
  2. potential of new entrants into industry
  3. power of suppliers
  4. powers of consumers
  5. threat of substitute product
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6
Q

what is marketing myopia

A

failure of a company to define its purpose from a broad consumer orientation

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7
Q

what is the customer perceived value

A

(product +service benefit) / (direct + indirect costs)

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8
Q

what is in the competitive triangle

A

consumer, firm A, firm B

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9
Q

what is VRIO resources

A

resource analysis framework

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10
Q

what does VRIO stand for

A

valuable to firm?
rare among competitors?
difficult to imitate?
organized to explicit?

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11
Q

what is core competences

A

resources and capabilities that comprise that strategic advantages of a business

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