Focus groups

Question 1

Group interviews Goal

Answer 1

understanding interactions
record opinions/attitudes/beliefs constructed through interactions
observe/record instructions

Question 2

Differences w less/semi/un-structured interviews

Answer 2

more narrow focus
moderator

Question 3

Sampling

Answer 3

Purposive
homogenous groups
6-10 individuals/group

Question 4

Conducting the interview

Answer 4

8/12 questions
record

Question 5

strengths/advantages

Answer 5

ideal for studying interactions
useful for study social processes
contained, known time for data collection
flexibility (more than surveys, less than semi-structured interviews)

Question 6

Weaknesses

Answer 6

not appropriate for studying individuals
potential for moderator bias
potential for one/some participants to dominate the group