Surveys

Question 1

Primary data

Answer 1

researches own data collection

Question 2

Secondary data

Answer 2

data collected by someone else

Question 3

Steps in conducting a survey

Answer 3

1) Identify research question
2) identify study population and sampling frame
3) create questionnaire
4)pre-test questionnaire
5) Administer survey

Question 4

Creating questionnaires

Answer 4

Mode of administration (face to face, telephone, web…)

Involvement of interviewer (self-administered questionnaire)- SAQ

Interviewer- administered questionnaire

Instrument Format
computer-assisted or paper and pencil

Questions
closed ended/fixed response categories or open ended/coded later

Question 5

Questionnaire Design

Answer 5

Placement/order of questions
establish rapport with easy early questions and close with personal/sensitive questions

avoid monotony and response set
alternate modules
alternate response orders

avoid order effects

Question 6

Rules or guidelines for creating questions Good

Answer 6

Good:

clear and short
relevant to respondent
make sure respondent is able to answer
comprehension/recall
correct answer/response categories

Question 7

Rules or guidelines for creating questions Bad

Answer 7

double-barrelled questions
biased terms and items
leading questions

Question 8

Surveys Strengths

Answer 8

large populations-generalize

standardized questionnaire
comparisons
limited interview effects

very reliable

breadth of topics
increased by split-ballot design

Question 9

Survey Weaknesses

Answer 9

standardized questionnaire
superficial
a-contextual
inflexible
not very valid

sources of error
non- responsive
measurement
coverage
sampling

response rate