formality outcome Flashcards
(46 cards)
what is Jargon?
Jargon is specialised language for a particular field.
Jargon can demonstrate authority and expertise. The language is precise; it’s field specific meanings are understood by a familiar audience. In contrast, this can lead to excluding those without familiarity of the field.
what is Euphemism?
Euphemism us language that masks or mitigates a taboo or potentially offensive topic.
Euphemism can support social harmony, and lessen the impact of upsetting or offensive content. In formal contexts, this can be used to meet politeness standards and appeal to a wide audience.
It can also lead to communication breakdown, as it avoids directness.
what is double speak
Double speak is language which obscures, obfuscates or hinders the meaning or intent of a statement. A writer may ‘talk around’ a topic to mask their intent.
Double speak relies on inference, implication, euphemism and lexical ambiguity.
This can also include the overuse of jargon, syntactic patterning and semantic patterning to the same end.
what is Rhetoric?
Rhetoric is informing, persuading and motivating a reader or listener into action that supports the viewpoint of the speaker or writer. This includes political and ideological viewpoints.
You have studied persuasive writing throughout high school. Rhetorical devices can include: subsystem patterning; appeals to emotion, logic or credibility; repetition; euphemism; connotative language.
Non-discriminatory language
Non-discriminatory language is language that focuses on creating inclusivity and equality, by avoiding prejudice and stereotyping.
It is common in formal language and can evolve quickly.
Common examples include the rise of gender inclusive terminology such as:
‘firefighter’ > ‘fireman’; ‘police officer’ > ‘policeman’
Reinforcing social distance and authority
Formal language can be used to indicate social distance.
When addressing an unknown audience, speakers and writers are more likely to rely on standard, formal language and features such as euphemism so as not to offend or isolate anyone.
Deference to authority can be shown through:
- Use of formal terms of address (titles and occupation)
- Use of apologies
- Use of hedging and low modality verbs
Authority of a speaker can be indicated through syntactic features such as passive voice, by removing subject agency.
Manipulating
Manipulating is emphasising specific elements of a message (and downplaying others) to influence the response from the audience. This can be done by emphasising one viewpoint, without giving attention to others.
This includes presenting personal opinion as fact.
Speakers and writers can manipulate information flow through front focus, end focus and clefting to emphasise certain ideas or information.
Obfuscating
Obfuscating is the use of deliberately vague, ambiguous or confusing language that is difficult to understand; the use of language to mask the message.
This involves the use of complex formal language, such as rhetoric, jargon and double speak.
Promoting social harmony
Social harmony refers to a positive social environment in which all individuals feel comfortable, respected and at ease with each other.
Promoting social harmony involves breaking down barriers between social and cultural group.
Formal language can achieve this through non-discriminatory language, euphemism, and politeness strategies.
Negotiating social taboos
Social taboos are topics, actions or beliefs which are considered uncomfortable or controversial, and are typically avoided or equivocated (concealed or made ambiguous) in social contexts.
Language features used to negotiate social taboos include:
- Euphemism or figurative language
- Neutral lexical choices (i.e. avoiding positive or negative connotations)
- Highly technical language (such as jargon)
Nominalisation
Use of tense
Syntactic patterning
Listing: collection of three or more related elements, separated by commas or bullet points. E.g., I like reading, cats and eating cake; We invited the strippers, Hitler, and Stalin.
Parallelism: Two or more phrases, clauses or sentences that are structurally similar; repetition of syntactic structure. E.g., it takes ones to know one; I came, I saw, I conquered.
Antithesis: parallelism using contrasting elements, often antonyms, e.g., easy come, easy go;, the long and the short of it.
Phonological patterns
Alliteration: repetition of initial phonemes
Consonance: repetition of consonant sounds within words
Assonance:repetition of vowel sounds in words
Onomatopeoia: words created from the sounds they represent
Rhyme: repetition of similar phonemes at the end of words
Rhythm: repeated patterns of intonation across phrases, clauses or sentences.
Semantic patterns
Figurative language: words or phrases used for non-literative meanings. Features of semantic patterning are forms of figurative language - use the most specific metalanguage you can.
Metaphor: a figure of speech in which one thing is said to be another
Simile: a figurative comparison using ‘like’ or ‘as
Personification: attributing human characteristics to non-human entities or inanimate objects.
Animation: bringing inanimate objects to life using motion and expression. E.g., The words leapt off the page.
Irony: a speaker of writer states one things, but means another, usually the opposite. Includes sarcasm, understatement or backhanded compliments.
Oxymoron: combining contradictory words or phrases for contrasting effect, evoking humour, irony or emphasis. E.h., bittersweet, virtual reality.
Hyperbole: exaggerated statements or claims not meant to be taken literally. E.g., I’ve told you a thousand times.
Lexical ambiguity: existance of two or more possible meanings of a single word
Puns: exploitation on lexical ambiguity for humorous or rhetorical effect. Relies on phonological, orthographical or semantic similarity
Morphological patterns
Abbreviation: umbrella term for processes of shortening a word including
Shortening: removal of syllables to shorten the word, i.e. influenza > flu
Contraction: combining two or more words, usually by deleting letters and adding an apostrophe, e.h. Cannot > can’t
Initialism: abbreviation formed by initials, each pronounced, e.g., By The Way > BTW
Acronym: abbreviation formed by initials, pronounceable as a new lexeme, e.g., NASA, laser
Affixation: addition of bound morphemes, including prefixes, suffixes and infixes, e.g., abso-bloody-lutely
Compounding: formation of a word by combining words or stems, e.g., greenhouse, viewpoint
Blending: combining words with phonemic overlap (overlap of syllable sounds), or eliminating phonemes, e.g, brunch, smog
Backformation: formation by removing actual or supposed affixation e.g., Editor > edit
Conversion of word class: changing clas of a word, such as using a noun to represent a verb, e.g., google, email
Building rapport
Rapport is a sense of friendliness, harmony and shared understanding.
Rapport can be build by showing respect through formal language, particularly through the use of politeness strategies to meet positive and negative face needs.
discourse strategy opening + closing
Openings are used to establish contact or introduce people and/or topics. They may be scripted and rehearsed. Acknowledgements of Country are a common opening to formal ceremonies and meetings in Australia.
Closings in formal conversation tend to be formulaic, such as “Thank you for your time”. They are used to meet politeness standards.
discourse strategy Adjacency pairs and minimal responses
Adjacency pairs are a common method of topic management in formal settings, such as question and responses in interviews, or FAQ sections of websites. Purposes of adjacency pairs in formal contexts include to meet politeness standards, or ensure clarity.
Minimal
responses/backchannels, as in informal texts, provide feedback to the speaker without taking the floor. In formal contexts they are likely to indicate engagement and understanding.
discourse feature Overlapping speech
Overlapping speech is less common in formal texts, given the formulaic nature. Turn taking is guided by clear roles within conversations. Overlap indicates a power imbalance, or an unharmonious social environment, i.e., tension between participants.
Discourse marker and non-fluency features
Discourse markers/particles, such as ‘well’, ‘you know’, ‘right’, are used to organise the flow of speech. They can signal topic changes or be used to soften the blunt statements.
Non-fluency features, such as pauses, filled pauses/voiced hesitations, false starts, repetition and repairs. These are a natural part of speech, and are thus still present in planned formal speech. They can signal a speaker is taking time to think through responses, or remember planned points. They can also be used for emphases.
Face needs
“Face” refers to the aspect of the listener that is being acknowledged through the use of politeness strategies.
Positive face: the desire (by the listener) to be seen as competent and liked by others. Reflects needs for social recognition, appreciation and inclusion.
Negative face: the desire to be free from imposition and constraints on autonomy. Need for independence, privacy and freedom to act. Desire to maintain individuality and personal space.
Face-threatening acts
Face-threatening acts can lead to embarrassment, loss of face, offence or conflict.
Examples of face-threatening acts include: making requests; giving directives; complaining; disagreeing;interrupting; and delivering bad news.
Positive politeness strategies in formal contexts
In formal context, positive politeness is often used:
By those with a shared goal or understanding, i.e. within a business or political party
When participants have reduced social distance as it encourages and builds social connections
Negative politeness strategies
In formal contexts, negative politeness strategies are used:
To promote social cohesion
For tactful and deferential communication;
to avoid challenging to imposing on audience while while respecting autonomy
To avoid confrontation and taboo topics through
hedging and indirectness
To assert social hierarchies and social distance
To convey respect through polite expressions and formal terms of address
Establishing expertise
Expertise is a high level of knowledge on a specific subject. Those with expertise can use formal language to distinguish themselves from those without. This can be done through:
Jargon
Complex or embedded sentences
Patterning such as antonymy and parallelism to articulate complex relationships between ideas or concepts
When addressing an audience outside of one’s expertise, jargon can still establish authority, but can interfere with and reduce coherence. Experts can establish coherence here through use of metaphor, simile and analogy.