Formulated Prod Design Framework

Question 1

What is the formulated product development design process

Answer 1

market research, concept, ingredient select and source, recipe, prototype, test, analyse, scale up, market test, launch

Question 2

Tasks in development

Answer 2

management, R&D, sales/marketing, finance/economics, manufacturing

Question 3

Phases

Answer 3

1: concept
2: prototype
3: launch

Question 4

Management tasks in each phase

Answer 4

1: secure resources, Gantt chart
2: recruit, monitor
3: manage change, business alliance

Question 5

Sales/marketing tasks in each phase

Answer 5

1: market research
2: marketing plan
3: promotional materials, buy/sell channels

Question 6

R&D tasks in each phase

Answer 6

1: specs, recipe, ingredients, properties
2: prototype, test
3: improve, optimise, compare

Question 7

Finance/economics tasks in each phase

Answer 7

1: financial metrics, opportunity cost
2: make-buy analysis, tax
3: economic return, cash flow

Question 8

What is QFD

Answer 8

quality function deployment, a structured way to correlate consumer needs to engineering specs

Question 9

What is House of Quality

Answer 9

a visual representation of QFD to show relationships between consumer needs to engineering specs

Question 10

What does a house of quality contain

Answer 10

Top: interaction matrix
Below: engineering specs
Middle: relationship matrix
Left: consumer specs
Right: competitor comparison
Bottom: tech requirements and importance