Fortnite And Spotify Case Study

Question 1

Who owns Fortnite?

Answer 1

Epic Games

Question 2

When was Spotify founded

Answer 2

23 April 2006

Question 3

Who founded Spotify

Answer 3

Daniel Ek and Martin Lorentzon

Question 4

How many monthly users in 2024 for Spotify

Answer 4

675 million

Question 5

How many paying subscribers on Spotify in 2024

Answer 5

263 million

Question 6

How is convergence demonstrated in Spotify

Answer 6

TikTok and Spotify playlist integration

Question 7

What does TikTok’s integration with Spotify impact

Answer 7

Blurs the line between traditional media and user-generated content

Question 8

How is audience engagement shown on Spotify?

Answer 8

Algorithm-driven content, recommendations and mood playlists

Question 9

How does Zuboff’s surveillance capitalism relate to audience engagement on Spotify

Answer 9

Collecting user data, engagement shaped through personal recommendations

Question 10

What are the IDC of collecting user data and engagement through personalised recommendations

Answer 10

Concerns on user autonomy, data privacy and ethical boundaries and users engage passively with what they consume

Question 11

How is globalisation shown on Spotify

Answer 11

Dominance of Western music on Spotify’s global charts

Question 12

How does Chomsky and Herman’s propaganda model relate to the nature of globalisation in Spotify

Answer 12

Control of distribution reinforces cultural hegemony, challenging cultural diversity since streaming platforms prioritise global hits

Question 13

How is the changing media ownership and distribution shown on Spotify

Answer 13

Reshaping the music industry and revenue distribution

Question 14

How does Hesmondhalgh’s cultural industries relate to the changing media ownership and distribution

Answer 14

Digital platforms reshape media ownership and artist revenue

Question 15

What are the IDC of changing media ownership and distribution in Spotify

Answer 15

Shift from artist revenue to platforms revenue reduces financial power

Question 16

How is the representation of public and private personae shown in Spotify

Answer 16

AI generated playlists based on mode activity

Question 17

How does Hall’s encoding/decoding relate to the representation of public and private personae in Spotify

Answer 17

Texts are interpreted on context and cultural positioning

Question 18

What are the IDC that relate to the representation of public and private personae in Spotify

Answer 18

Curate nature of identity and emotional manipulation through algorithm-driven music selection

Question 19

How is the relationship between software, hardware and audiences shown in Spotify

Answer 19

Smart speakers in music consumption

Question 20

How does McLuhan’s medium is the message relate to the relationship between software, hardware and audiences in Spotify

Answer 20

Form of media delivery shapes audiences behaviour more than content

Question 21

What is the IDC of relationship between software, hardware and audiences on Spotify

Answer 21

Changes how audiences access music, chirping from active selection to passive listening, relating to convenience culture

Question 22

How is the impact of developing technologies on media language shown in Spotify

Answer 22

Shorter song lengths and looping

Question 23

How does Pelly’s Mood Machine relate to the impact of developing technologies on media language in Spotify

Answer 23

Platforms dictate music structures, encouraging background listening

Question 24

What is the IDC of the impact of developing technologies on media language in Spotify

Answer 24

Affects the way artists create music, replaced by formulaic stream friendly background listening

Question 25

How are the changing modes of reception and their impact of audiences shown in Spotify

Answer 25

Shift from music ownership (CDs) to subscription streaming

Question 26

How does Hall’s encoding/decoding model relate to changing modes of reception and impact on audiences in Spotify

Answer 26

Audience interpretation influenced by media formats

Question 28

What is the IDC of the changing modes of reception and impact on audiences

Answer 28

Alters how audiences value and engage leading to passive listening, raises the debate whether digital convenience enhances or diminishes cultural appreciation

Question 29

How is the impact on society of technological change shown in Spotify

Answer 29

Spotify wrapped and data-driven engagement

Question 30

How does Zuboff’s surveillance capitalism relate to the impact on society of technological change

Answer 30

User behaviour is monetised and turned into a product

Question 31

What is the IDC of the impact on society of technological change in Spotify

Answer 31

Ethical concerns on privacy, transparency and data commodification

Question 32

How is audience engagement with evolving media environments in Fortnite

Answer 32

Metaverse platform, hosting live concerts like Travis Scott and film previews like Tenet

Question 33

How does Hall’s reception theory relate to audience engagement in Fortnite

Answer 33

Players interpret Fortnite as a competitive game, a social space or cultural phenomenon

Question 34

What is the IDC of audience engagement with evolving media environments in Fortnite

Answer 34

Challenges traditional gaming definition because of its interactive social spaces, raising debates about the impact of virtual worlds on real world interactions

Question 35

What is the convergence of PCT and MCT in Fortnite

Answer 35

Merges gaming with social media, live streaming and in-game purchases

Question 36

How does Baudrillard’s Hyperreality relate to PCT and MCT

Answer 36

Blend of reality and simulation makes virtual concerts and brand crossovers feels as significant as real-world events

Question 37

What is the IDC of PCT and MCT for Fortnite

Answer 37

Metaverse VS reality, critics argue that virtual consumerism normalises digital spending

Question 38

How is the impact on society of technological change including the collection and sharing of information and data shown in Fortnite

Answer 38

Epic Games collects vast amounts of player data to personalise experiences and drive microtransactions

Question 39

How does Chomsky and Herman’s propaganda model relate to the impact on society of technological change including Fortnite

Answer 39

Fortnite relies on data monetisation, raising ethical concerns about player surveillance

Question 40

What is the IDC of the impact on society of technological change on Fortnite

Answer 40

Business model depends on player engagements and spending patterns, digital capitalism

Question 41

How is the nature of globalisation and the response of audiences and institution shown in Fortnite

Answer 41

Available in over 100 countries, adapting skins and events to global cultures, like Marvel

Question 42

How does Lanier’s critique of digital platforms relate to the nature of globalisation in Fortnite

Answer 42

Operates like a behaviour modification empire, keeping users hooked through psychological design and algorithmic rewards

Question 43

What is the IDC of nature of globalisation in Fortnite

Answer 43

Global gaming franchises promote Western pop culture at the expense of regional gaming identities

Question 44

How is the changing nature of media ownership shown in Fortnite

Answer 44

Free to play but monetised through skins, battle passes and in-game events

Question 45

How does Chomsky and Herman’s propagande model relate to the changing nature of ownership in Fortnite

Answer 45

Even as Epic Games fight tech monopolies, Fortnite is a profit-driven ecosystem, shaping player spending

Question 46

What is the IDC of Fortnite being a profit-driven ecosystem

Answer 46

Does its micro transaction model encourage addictive spending behaviours

Question 47

How many Fortnite registered users in 2024

Answer 47

650 million

Question 48

On average, how many Fortnite players played in a day in 2023?

Answer 48

1.1 million

Question 49

What happened to Spotify in June 2023?

Answer 49

Fined for breaching EU’s data protection rules

Question 50

For how much was Spotify fined for breaching EU data protection rules?

Answer 50

5.4 million dollars

Question 51

Why was Spotify fined for breaching EU data protection rules?

Answer 51

Not properly informing users on how data it collected on them was being used