The Guardian Flashcards
(22 cards)
Audience engagement with evolving media environments
Shifted from traditional print to having a strong online presence
Resisted paywalls, relying on voluntary reader contributions
Audience engagement with evolving media environments theory
Henry Jenkins convergence culture
Shift from print to virtual demonstrates need to maintain audience engagement
Nature of globalisation and the réponses of audiences and institutions
Guardian has UK, US and Australian editions
Champions global causes like climate change while covering local news
Different cover pages for each country
When was it founded
1821
Who owns it
Guardian Media Group
Who owns the Guardian Media Group
Scott Trust Limited
Who is the editor-in-chief
Katharine Viner
On average per month how many people access both digital and print format of The Guardian
35.6 million
In the UK, in which place is The Guardian in the most read online newspapers
Second
How is audience engagement with evolving media environments shown
Shifted from traditional print to a strong online presence
Resisted paywalls instead of voluntary reader contributions
Has its own award-winning texts
How is convergence and personal communication technology and mass communication technology shown
Instagram as both a personal and mass communication tool
How is the impact on society of technological change including the collection and sharing of information and data
Instagram’s content moderation and algorithmic control
How is the nature of globalisation and the responses of audiences and institutions
UK, US and Australian editions, demonstrating how media adapts to global audiences while maintaining a core brand identity
How is changing nature of media ownership and distribution models including net neutrality shown
Meta’s control over content visibilty
How is the representation of public and private personae shown
Instagram users managing abortion-related content
How is the relationships between software, hardware, and audiences shown
Instagram’s algorithmic moderation system
How is the impact of developing technologies on media language shown
Instagram’s visual and textual censorship
Hardware improvements (camera, quality, chip, battery longevity)
5G
Changing modes of reception and their impact on audiences
Audience engaging with censored abortion content
How do they use most of their profit
To invest in new journalists
Trust fund (Scott Trust)
Circulates profit back into The Guardian to support more ethical journalism
What is the debate around free news services
Does it really make it independent?
