Franchising- finals 1 Flashcards
(64 cards)
What are the Operations
and
Management
in Franchising
- Daily Operations &
Standardization - Staffing and
Human Resources - Supply Chain
Management
One of the key strengths of franchising is the replication of a successful_________.
business model
________in the context of franchising means ensuring_____ and _______ across all franchise locations by following the same systems,
procedures, and guidelines.
- Standardization
- uniformity
- consistency
What are examples of Standardization:
- Standard Operating Procedures (SOPs): Same recipes, service protocols, and cleaning routines.
- Uniform Branding: Same logo, signage, and marketing materials.
- POS(Point of Sale) Systems: Same technology for billing and reporting.
- Customer Service Scripts: Same way of greeting and handling complaints.
Same recipes, service protocols, and cleaning routines.
Standard Operating Procedures (SOPs):
Same logo, signage, and marketing materials.
Uniform Branding:
Same technology for billing and reporting.
POS(Point of Sale) Systems:
Same way of greeting and handling complaints.
Customer Service Scripts:
Franchisors provide operational manuals that serve as the blueprint for running the franchise. These manuals include procedures for opening and closing the store, customer service protocols, food preparation, equipment usage, and safety regulations.
Following Operational Manuals and Systems
Franchisees use software systems and checklists to streamline daily tasks. Automation tools for scheduling, POS systems for tracking sales, and inventory management systems help maintain consistency.
Streamlining Daily Tasks for Efficiency and Consistency
______ a combination of hardware and software that a business uses to process customers transactions
POS system
the system used when a customer purchase
POS system
In franchise or retail the POS system includes:
- touchscreen terminal or register
- receipt printer
- card reader
- inventory tracking software
- sales reporting tools
doing tasks in the fastest, easiest, and most resource-saving way possible
efficiency
the focus: speed, cost-saving and productivity
efficiency
the goal: get more done with less effort/time
efficiency
example: using automated inventory systems
efficiency
doing things the same way every time, no matter who is doing it or where
consistency
the focus; uniformity and reliability
consistency
the goal: provide the same experience everywhere
consistency
example: every mcdonalds big mac taste the same
consistency
Franchisors conduct regular inspections and audits to ensure franchisees maintain quality standards. Customer feedback tools, mystery shoppers, and online reviews are monitored closely.
Managing Quality Control and Customer Satisfaction
What are the winning strategies for gaining customer satisfaction
- deliver quality product /services
- be efficient and timely
- offer excellent customer service
- keep it clean and welcoming
- listen to feedback
- add personal touches and rewards
- monitor and improve with data
make sure the product or service matches what was promised
deliver quality product /services