From the top (1st lecture)

Question 1

How to think of Mediation

Answer 1

• Infrastructure: is various platforms and devices (multiplicity imagery) [think SYSTEM]
• Surrounds as an ocean of info.
• Sounds and images (the super market metaphor)
• Pervasive ways to act or speak: mental and cultural codes, (the programming analogy)

Question 2

Communication is..

Answer 2

a relationship dynamic between social actors in which you are forming social relationships

Question 3

encoding

Answer 3

translating thoughts/feelings into embodied texts or images

Question 4

decoding

Answer 4

translating signals/electrical impulses

Question 5

Relationships as a flow of information

Answer 5

• Info. flow can be reversed
• Source and receiver are partners engaged in equal interactions
• A device is needed

Question 6

device

Answer 6

has the capacity of transferring info from one place to another

Question 7

Normative assumption of communication

Answer 7

There is a such thing as perfect communication. This is information relayed without distortions. Both communicators become soulmates- generally done through face to face communication.

Question 8

user-generated content

Answer 8

• Free
• Created by individuals
• Not for $
• Not operating w/ large organizations
• Is ‘many to many’- more democratic/diverse

Question 9

Mediation with mobile and interactive technologies

Answer 9

• Interactive mode of communication is also mediated.
• Such mediation transcends spatial & temporal confines
• Such interactions could also mediate the mass-mediated content