Mediation in Communication

Question 1

Gatekeepers

Answer 1

• Social actors who regulate the flow of information
• Implement the institutional and organizational logic in media production
• Complete the mediating process via gatekeeping activities!
• Are designated, NOT volunteers

Question 2

The media is…

Answer 2

1) Some device that mediates between sender and receiver.
2) A carrier of information that is packaged in messages.
3) An instrument for us to overcome time-space constraints.
4) A platform or site for us to gather/interact.

Question 3

The communicative relationship is mediated by..

Answer 3

1) Technologies: constraints and affordances
2) Signs & symbols: representations
3) Structural relationships: codes of communication

Question 4

With mobile and interactive technologies

Answer 4

1) Interactive mode of communication is also mediated.
a) Such mediation transcends spatial & temporal confine.
b) Such interactions could also mediate the mass mediated content.

Question 5

Segmentation (Key Words of the Era)

Answer 5

fragmentation of the American society

Question 6

Convergence (Key Words of the Era)

Answer 6

Different types of electronic media converge.

Question 7

Multiplicity (Key Words of the Era)

Answer 7

We use many different types of media platforms.

Question 8

User-Control (Key Words of the Era)

Answer 8

We control when we access thew content.

Question 9

Mobility

Answer 9

We use media anywhere, anytime.

Question 10

Social Media

Answer 10

Media becomes a connector for us to build our social world.

Question 11

Key Words of the Era

Answer 11

1) Segmentation
2) Convergence
3) Multiplicity
4) User-control
5) Interactivity
6) Mobility
7) Social media