Fundamentals 1 Flashcards by Edward Zel

What is CPA

Cost Per Acquisition

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What is CTR

Click Through Rate

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For Keywords its good practice to _______ duplicate keywords. Only ______ad is shown

Avoid Duplicate

2. One

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What happens when keywords are duplicated

Keywords will be competing

2. Better performance keywords will result in ad shown

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On GDN keywords, plurals, misspellings and keyword variations do _________

Not Matter

2. All Keywords are considered as Broad Match

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On the GDN all keywords are considered what type of match

Broad Match

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Components used to calculate quality score running placement ads on GDN

Landing Page Quality

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The search report cannot be used to determine what type of queries

Search Queries

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To diagnose a keyword with Low impressions you can used the speech what

You can use the speech bubble

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The placement ad cannot be used to display with what

Particular Query

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What is an ad unit

An ad unit is used by adsense. It is a bit of code for website owners to place other companies marketing ads

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When is it a good idea to run automatic placements

When you have a good set of keywords

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Under what section on adwords interface do you look for ads displayed on the GDN

Display Network > Placement Tab

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When targeting a “video” and “game” placement ads where may your ads appear on

Your ads may appear in or around actual video games. Or around videos in or around web-based games

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What is the best strategy for placement targeting ads

Using keywords for automatic placements and managed placements.

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Is pending review an adwords status

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How do you ensure adds not to appear on competitor websites

Use the site and category exclusion list, and add the website

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What are some examples of domains for the sites and category exclusions

example. com
www. example.com
placement. example.com
www. example.com/stuff

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What is it when you are using a contextual targeting strategy

You’re using keywords to be used to place ads next to content that matches of them

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Can keyword targeting and placement ads both trigger google ads at the same time

Yes they both can

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When using contextual targeting ad words will match keywords and then add a group with a website content at what level.

At the page level

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How does the google system analyze contextual targeting for a website

It analyzes content of each web page to determine central them matched to ads using keywords topics, languages, locations, recent browsing history, and other factors

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Is contextual targeting on the Display Network

Yes

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What is Contextual Targeting

Contextual targeting is the process that matches ads to relevant sites in the display network using keywords or topics

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What do phrase match keywords allow for

Phrase match keywords allow for just a single keyword or phrase in a sequence and form that is specific query

What is a strategy when using the broad match as an example "Jacket"

When using a broad match such as an example as "Jacket" its best to use negative keywords

When adding keywords in the display network it will allow ads to be placed on more what

It will allow the ads to be displayed on more relevant sites

When adding keywords for the first time its best to add what type of keyword match types

Broad match, and apply the strategy to use the broad-to-narrow strategy

True or False the display network recognizes matching keywords

False, the display network does not match keywords. The only keywords it gets is from the search network when using placement targeting

What is the best way to calculate gaining profits

The best way to compare gaining profit is to compare the conversion data and the cost for each individual keywords

What does the word testing mean in adwords

The word testing means to gather data, CPC bidding, keywords, ad combinations

What does the word growth mean in adwords

The word growth in adwords means to increase adwords budgets, leave CPC bids, keywords are no longer profitable

What does the word maturity mean in adwords

The word maturity is when costs don't reach adwords daily budget and your profitable

An MCC is using MDS. This allows to be ________ for these accounts. One _____ order level monthly invoice

1. Billed | 2. Manager

In order for ads to appear only on the google search and shopping you should exclude what

You should exclude the search partners

Enhanced campaigns allows for what bid and to what device

1. Bid Adjustments | 2. To desktops, tablets, mobile devices

True or False - Gmail and YouTube are part of the Google search network

False - Its part of the google display network

Initial setup of adwords after billing can start how fast

initial set up can start immediately

How does google rank keyword targeted ads on the search network

Max CPC x Quality Score

How does Google adwords help clients reach consumers ready to make a purchase

It helps target consumers that are actively searching for what you are offering and what they are looking for

What does the word "reach" mean

The word reach means to reach targeted users. Adwords advertisers are able to reach audiences for their business

What are the benefits of GDN

To expand the reach of an advertising company. The GDN allows for customers to find products you offer

Does google measure relevancy same for search results as to adwords ads

No they are two different things people get two different results for organic search as to search results in ads section. 1. Organic Search 2. Ads section

Yes or No placement ads can be on all websites

No only websites with AdSense program can have placement ads

Can you choose an ad placement and if so where

Yes you can. Only in websites with ad units with adsense

What is achieved when you have a high quality score

You achieve a higher average position

True or False - does default optimized for clicks and allow higher performing ads to appear

True - the default is clicks, and will be optimized for higher performing ads to appear.

How do you see performance metrics by specific hours or by day

Through campaigns > dimension > view

Which tab is for the account snapshot page

The Home

You should organize adwords campaigns by

Organize campaigns by topic, high specific keywords, avoiding duplicate keywords in as groups

How do you improve CTR

Be refining ads and adding negative keywords

How do you raise the position of an ad on results page

Raise you bid improve quality score

What network do placement targeted ads appear on

On the display network

What does CPV mean

Cost Per View

When is it good to increase campaign daily budget

When a campaign is profitable and is close to meeting the daily budget

What does VPC mean

The VPC is Value Per Conversion

What does VPC provide

The amount of expected profit or value you gain from each conversion

What is the best way to see if a campaign is profitable

1. Compare cost of campaign against any revenue generated

Depending on position of an ad on search results page what can change

Appearance may change, can have two lines of description of two lines of 35 characters each, or one line with 70 characters long

What is an inherited status

The keyword is not triggering ads because it's contained in a campaign or ad group that is currently not active.

What are the campaigns statuses and adgroup statuses

1. Campaign Paused or AdGroup Paused 2. Campaign deleted or Ad group deleted 3. Campaign pending 4. Campaign ended 5. Campaign suspended

What is a manual status

The keyword is not triggering ads because of a setting that you changed.

What are some manual statuses

1. Paused | 2. Deleted

What are some approval statuses

1. Eligible 2. Disapproved 3. Site suspended

What is the system status

The keyword's performance is being affected by some other factor.

What is the approval status

The keyword is at a certain stage of the approval process when Google reviews keywords to make sure that they meet our advertising policies.

What are some system statuses

1. Low Search Volume 2. Rarely shown due to low quality score 3. Below first page bid estimate 4. Few page matches

Where in the Google Network would you expect to see Keyword-targeted ads?

Search and Display Networks

Placement Target ads can only appear on the?

Display Network Only. (It's the tab Display Network on both Search Network with Display Select or Display Network Only)

What happens when you use keywords and placements within an ad group?

Ads will be contextually targeted to sites using your chosen keywords

Which of these is not a valid keyword status 1. Approved 2. Eligible 3. Disapproved 4. Paused

Approved

Fundamentals 1 Flashcards

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