GA4 Setup

Question 1

In GA3 you can have several properties. What about in GA4?

Answer 1

Currently, GA4 is only allowing one reporting view.

Question 2

Why is GA4 overall more flexible and superior than GA3?

Answer 2

Because the GA4 measurement model is based on events and parameters rather than sessions and pageviews.

Question 3

What is roll-up reporting in GA4?

Answer 3

Roll-up reporting is the aggregated data from multiple digital properties (website, mobile apps)

Question 4

What feature allows GA4 to provide automatic tracking?

Answer 4

Enhanced Measurement is a built-in feature that allows automatic tracking. Page view, Scrolls, Outbound clicks, Site Search, Video engagement

Question 5

How does GA4 provide much more robust cross-device and cross-platform tracking than GA3?

Answer 5

GA4 has roll-up reporting built-in for app and web data.
Both web and app data use the same schema in GA4

Question 6

True or False: GA3 and GA4 both have a debugview report

Answer 6

False, only GA4 has the debugview report for validating configurations.

Question 7

How does GA4 deal with users’ privacy control options?

Answer 7

IP anonymity is built-in in GA4 and cannot be removed
GA4 does not log IP addresses
User and event data retention has been lowered to 14 months not 50 months (GA3)

Question 8

True or False: GA4 provides a free connection to Big Query

Answer 8

True, GA4 has this option. Before it’s only for GA 360 users.

Question 9

GA4 makes conversion tracking much easier, how?

Answer 9

You can literally enable an event as a conversion by toggling a button.

Question 10

Cross-domain tracking is much easier in GA4, how?

Answer 10

No additional tagging is required, you just need to configure your domains in the Admin section.

Question 11

What is predictive analytics in GA4?

Answer 11

Leverage machine learning. You can identify users and actions on your site that are likely to make a purchase / conversion.

Question 12

What is a trended funnel visualization in GA4?

Answer 12

The trended funnel visualization allows you to see how the funnel is performing over time. You can make the funnel open or closed. Open means the user can enter the funnel at any point, closed means the user must start at the first level in your funnel.

Question 13

What is a data stream?

Answer 13

Simply put, it is the data source. You can have web data streams and app data streams. You can add multiple data streams to a single GA4 property.

Question 14

How long does it take for a new data stream to start processing data?

Answer 14

24 hours

Question 15

How many data streams can a GA4 property have?

Answer 15

Up to 50 data streams, within that you can only have 30 app data streams

Question 16

What’s the rule of thumb for GA accounts and properties?

Answer 16

One GA account per company. One GA property per website.

Question 17

True of False: You don’t need a separate GA4 property for tracking subdomains

Answer 17

True, subdomains are tracked automatically in GA4

Question 18

If your client has an app and website how many GA4 properties should you have? How many data streams?

Answer 18

One Property. 2 data streams, 1 for web and 1 for app.

Question 19

GA4 uses event+parameter measurement model, while GA3 uses sessions+pageviews measurement model - what are the advantages of event+parameter?

Answer 19

More flexibility with what you can track without additional coding.
Integrated reporting for app and websites in a single Property.
Also allows for same dimensions and metrics across app and websites.

Question 20

What are some caveats of GA4?

Answer 20

Formal training is recommended because it is very different from GA3.
The UI is not very intuitive.
Many of the reports you’re used to in GA3, are missing in GA4. You must rely on Explorations for these reports.
Only one reporting view available in GA4 property.