GDS Final

Question 1

Define graphic design and give at least 3 examples of graphic design in your everyday life.

Answer 1

Design solutions meant to call people to action or raise awareness.

Advertising, book covers, and posters.

Question 2

What might someone do for work in branding and identity design?

Answer 2

Create a visual identity for a product, service, or company.

Question 3

What might someone do for work in interaction/experience design?

Answer 3

Design something that requires user interaction, such as websites.

Question 4

What might someone do for work in promotional design?

Answer 4

Work in line with advertising.

Question 5

List the main places of employment for a graphic designer.

Answer 5

Design studios, institutions, and government agencies.

Question 6

What is a graphic designer’s role on any project?

Answer 6

To create graphic design solutions.

Question 7

List five competencies and expectations that an employer may expect from a new graphic design employee.

Answer 7

Proficiency

Cultural awareness

Ability to take direction

A problem-solving mindset

An understanding of different outputs

Question 8

Why does design matter?

Answer 8

Because it motivates people to take action.

Question 9

Why is ethics important in graphic design?

Answer 9

Graphic design is a form of persuasion; don’t convince people to take bad or harmful actions.

Question 10

List five skills or qualities that a graphic designer must have to succeed.

Answer 10

Empathy

Cultural and social awareness

Adaptability

Communicative abilities

A goal-oriented, problem solving mindset

Question 11

What are the three basic shapes?

Answer 11

Triangle, square, and circle.

Question 12

Give three examples of tactile textures.

Answer 12

Embossing, debossing, and letterpress.

Question 13

What four design principles make up HAUS?

Answer 13

Hierarchy, alignment, unity, and space.

Question 14

Explain visual hierarchy.

Answer 14

The arrangement of elements to influence what order the viewer scans the composition.

Question 15

How many points is 12 picas?

Answer 15

144

Question 16

What is the main difference between serif and sans-serif?

Answer 16

Serif will have a small stroke added to the main stroke of a letter.

Question 17

What does a type family include?

Answer 17

Many style variations of a single typeface.

Question 18

What is not a term used when referring to the anatomy of type?

Answer 18

Eye

Question 19

How should you evaluate the anatomy of a typeface?

Answer 19

On the aesthetic criteria of shape, proportion, and balance.

Question 20

What are some considerations when selecting a typeface?

Answer 20

The audience, the tone, personality, and historical and cultural associations.

Question 21

What is leading?

Answer 21

The adjustment of line spacing.

Question 22

How can you enhance the readability of type?

Answer 22

Select for larger x-height, break text into chunks, use strong color contrast, and keep line lengths a bit shorter.

Question 23

What is design thinking?

Answer 23

A mode of thinking to generate design solutions.

Question 24

What are the five phases of the design process?

Answer 24

Research -> Strategy -> Concepts -> Design -> Implementation

Question 25

What is a design brief?

Answer 25

The agreed-upon creative strategy.

Question 26

What are thumbnail sketches?

Answer 26

Small, quick, unrefined drawings of ideas.

Question 27

What are roughs?

Answer 27

Larger, more refined drawings usually done to scale.

Question 28

What are comps?

Answer 28

Detailed representations of design concepts that usually look like finished pieces.

Question 29

What else is production called?

Answer 29

Digital prepress

Question 30

Why does paper choice matter?

Answer 30

Different papers have different attributes that are better suited for certain projects.

Question 31

What is any quality graphic design solution based on?

Answer 31

A design concept

Question 32

What does it mean to incubate when generating concepts?

Answer 32

Letting your subconscious mind work at a problem.

Question 33

What are some characteristics of creative thinkers?

Answer 33

Courage, curiosity, and flexibility.

Question 34

What is the purpose of a poster?

Answer 34

To inform, persuade, or promote.

Question 35

What are some different approaches to utilizing type and images in a poster design?

Answer 35

You can use a modular or column grid; the former is better for image-heavy content and the latter for text-heavy content.

Question 36

What are some general directives for getting someone to look at a poster?

Answer 36

Create visual interest Keep text simple Keep your message clear

Question 37

How can you grab a viewer's attention?

Answer 37

Create a distinctive visualization and composition, and set a mood or emotional level.

Question 38

How can you design a visual hierarchy?

Answer 38

Create a focal point or directional flow. Size and color of type can indicate hierarchy.

Question 39

What is the purpose of a book cover?

Answer 39

To attract and communicate.

Question 40

What are some different approaches to utilizing type and images?

Answer 40

All-type, type-drive, image-driven, and image-type synergy.

Question 41

How can you structure a composition for a cover?

Answer 41

Positive-negative space, approximate symmetry, major focal point, and multiple focal points.

Question 42

Which principles must you employ when designing a cover?

Answer 42

It is possible to use all principles, depending on your design direction.

Question 43

How should type and images intereact?

Answer 43

Type and images should either possess similar characteristics, contrast, or be neutral.

Question 44

What is the purpose of branding?

Answer 44

To build a relationship with people.

Question 45

What is the purpose of a logo?

Answer 45

To give people an entry point into the brand.

Question 46

Name the various logo forms and formats.

Answer 46

Logotype, lettermark, symbol mark, and emblem. Self-contained unit, breaking the unit, and freeform.

Question 47

What is the purpose of advertising?

Answer 47

To call people to action or raise awareness on behalf of a brand, entity, or cause.

Question 48

What is the advertising design process?

Answer 48

Create visual interest -> Communicate a clear and relevant message -> Motivate people or raise awareness

Question 49

What constitutes an advertising campaign?

Answer 49

A series of coordinated ads based on an overarching strategy.

Question 50

What is cause advertising?

Answer 50

Advertising that raises funds for nonprofit organizations.

Question 51

What kind of content do people seek out online?

Answer 51

Interactive experiences that seem fun or interesting that they can explore on their own time.

Question 52

Can you design the same grid for use on both mobile and desktop platforms?

Answer 52

You could, but it would be better to use a single column grid on mobile and a multicolumn grid for desktop due to size and orientation.

Question 53

What are the visual basics for screen-based media?

Answer 53

Use a grid Typography Readability Legibility

Question 54

What is a responsive web design?

Answer 54

A design that will automatically adjust to different screen sizes.

Question 55

What is the purpose of package design?

Answer 55

Brand promotion and functionality

Question 56

What are some goals when designing an effective package?

Answer 56

Get people to notice and keep their attention To communicate the desired information about the brand/product To convey the value of the brand Create a functional, easy to use package

Question 57

What purpose does a portfolio serve?

Answer 57

A portfolio showcases your aptitudes, conceptual and creative thinking, and experience.

Question 58

What different types of portfolio are there?

Answer 58

Printed and digital