Global Media Cultures

Question 1

• Visible and tangible aspects of culture (external)
• Ex: Food, flags, festivals, music, movies, literature,
  art, fashion, language

Answer 1

Surface Culture

Question 2

Unspoken and implicit aspects of culture (internal)
Ex: beliefs, visuals, norms, worldviews, nonverbal communication

Answer 2

Deep Culture

Question 3

A way of life manifested in tangible objects (materials) and intangible ideas (non-material) we hold dear

Answer 3

Culture

Question 4

Culture that emerges due to the proliferation of mass media; the intersection between media and culture

Answer 4

Media Culture

Question 5

The process by which individuals, especially parents and caregivers, transmit cultural values, beliefs, customs, ad practices to younger generations (Hughes et al, 2006)

Answer 5

Cultural Socialization

Question 6

The mutual sharing of ideas, traditions, and practices between different cultures (Cohen & Kennedy, 2007)

Answer 6

Cultural Exchange

Question 7

Adopting aspects of a new culture while maintaining elements of one’s original culture (Berry 1997)

Answer 7

Acculturation

Question 8

Adjusting behaviors to respect another culture without fully assimilating (Bennett, 1993)

Answer 8

Accommodation

Question 9

Fully adopting a new culture, often at the expense of one’s original identity (Gordon, 1964)

Answer 9

Assimilation

Question 10

“The movement of cultural elements–such as ideas, values, media, practices–across national borders due to globalization” (Ritzer & Dean, 2015)

Answer 10

Cultural Flows

Question 11

Three Outcomes on the influence of globalization on culture:

Answer 11

Cultural differentialism
Cultural hybridization
Cultural convergence