Globalisation Of Sport Flashcards
(12 cards)
What is globalisation of sport?
The spreading of the knowledge and customs of sport across the world
What factors led to globalisation of sport?
Media, British empire, commercialisation, formation of NGB’S
Why are Olympics important for the globalisation of sport?
LIC get opportunity to compete, generates revenue so local teams can be set up, broadcasts world wide so everyone can watch for free.
What are the Olympic values?
Equality, respect, free from political interference, global harmony through sport
What are characteristics of world games?
Countries show of best athletes, highly commercialised, gamesmanship, media/sponsorship
Advantages of hosting Olympic games?
More tourism, national pride, more jobs, global recognition, increased chances of success, improved sporting facilities, healthier nation, regeneration of run down areas and infrastructure
Disadvantages of hosting Olympics?
Cost, overcrowding, traffic, high cost to tax payers, national debt, security risk, expensive,relocation of homes and businesses.
What happened during 1968 Olympics? Where? Impacts?
Tommie smith raised a black powered salute during medal ceremony.
Mexico city.
Increased social acceptance of black athletes in sport.
What happened at 1976 Olympics? Where? Impacts?
Debt, the whole city went bankrupt and left massive public debt.
Montreal
IOC alter Olympic charter to allow commercial funding, also struggles for cities to bid for upcoming games.
What happened during 1972 Olympics? Where? Impacts?
Terrorist attack. Black September killed 2 Israeli members and took 9 hostages which were later also killed during failed rescue attempts.
Munich
Increased security which increased costs for host nations.
What happened at 1984 Olympics? Where? Impacts?
USA gov refuses to fund game, first privately funded games, Peter Uberroth, games were a commercial blueprint
LA
Changed attitude towards hosting
How did Peter Uberroth gain profit?
Sold TV rights to just one company (encouraged sponsorship during commercial breaks), encouraged sponsorship, advertising at every venue and increased merchandise.
