Glossary Flashcards
(141 cards)
Describe advertising
A message that firm pays for, which promotes the firm or its products
What is ARR
The average rate of return on an investment
What is an asset?
A valuable item owned by the business, or owed to the business
What is average unit cost?
How much each product costs to make (calculated by dividing total costs by output)
What is Boston Mix
A method used to analyse a business’s product portfolio.
Products are plotted according to their market share and how fast the market they are in is growing and are called:
dogs (low share, low growth)
cash cows (high share, low growth)
stars (high share, high growth)
question marks ( low share, high growth)

Break-even output
The level of output at which a company’s total revenue equals its total costs. (makes neither profit nor loss)
What is a business plan
An outline what a business will do and how it aims to do it
What is capital
A company’s wealth in the form of money or other assets
What is capital employed
The total amount of money put into a business
What is cash flow
The flow of all money into and out of the business
What is cash inflow?
The flow of money into the business:
e.g., money earned from selling products and returns on any investments
What is cash outflow
The flow money out of the business -
eg operating expenses, debts, and other liabilities
What is a centralised organisation
An organisation with a structure in which all major decisions are made by one person or a few senior managers at the top of the hierachy
What is chain of command
The chain connecting directors to operatives in an organisational hierachy
What is channel of distribution
The way that products get from a manufacturer to a consumer
What is commision
Extra money given on top of their basic salary to sales staff everytime they sell an item.
What is competitive pricing
A price strategy in which a firm charges similar prices to other firms
What is a competitor
A business that sell the same or similar products in the same market as another business
What is a consumer
A person who uses a good or service
What is conrtact of employment
A legal agreement between an employee and their employer about a job
what is cost
an expense paid out to run a business
what is cost-plus pricing
a pricing strategy in which the cost of making the product is increased by a certain percentage to work out the price the product will be sold for
what is credit
an agreement that a customer will pay for something at a later date
what are credit terms
the terms of a credit agreement that tell a customer how long they have to pay
