Google

Question 1

What is the difference between a contractor and an employee

Answer 1

control and who provides the tools

Question 2

what is an NDA

Answer 2

Nondisclosure agreement

Question 3

What is NEXUS

Answer 3

sales tax is assessed at the county level so online companies dont have to pay but if a company putsw its ervers ina county then it can claim Nexus and charge sales tax

Question 4

When was GOOG founded

Answer 4

1998

Question 5

When did GOOG IPO?

Answer 5

2004

Question 6

Whats goog’s market cap?

Answer 6

375B

Question 7

Whats the mission and the motto

Answer 7

organize the world’s information and make it universally accessible and useful; dont be evil

Question 8

Which segment o finternet advertising dominates?

Answer 8

paid search

Question 9

what is goog’s next big challenge?

Answer 9

to dominate mobile like they did PC

Question 10

what is a query

Answer 10

a search

Question 11

What does google call its orgainic search ranking algorithm

Answer 11

PageRank (ranks based on how many credibl eliks are linked to a page)

Question 12

What is SEO?

Answer 12

the process of improving a page’s organic search results

Question 13

what are some of the factors Pagerank uses

Answer 13

link counts (sources not created equal), keywords, keywords in URL, destination sites, fresh/stale content

Question 14

How does Google work

Answer 14

sends out spiders that crawl the site creating an idex. search terms matched against index by an algorithm

Question 15

How many servers does GOOG have in its server farms

Answer 15

1.4 Million (high cost of admission in search)

Question 16

What are the 3 key drivers behind expanding online ad spending

Answer 16

1)increasing user time online 2) improved measeurement and accountability 3) targeting

Question 17

What is Googles secret in making a dominating Search Advertising

Answer 17

Pull instead of push sdvertising, CPC pricing instead of CPM, SElling strategy is auction istead of fixed price, Ad networks (Adsense)

Question 18

What are display ads and what are the problems with them

Answer 18

can be banner or popup mass advertising, probs: goes to an unmatched audience and is a push instead of a pull

Question 19

How does Google price its ads?

Answer 19

CPC based on click through, less risky for advertisers

Question 20

What are hte 3 different pricing methods online and an example of each

Answer 20

CPM advertiser pay sper thousand impressions (Magazines) CPC advertiser pays per click goog charges this way CPA cost per action (car insurance quote)

Question 21

What determines the rank of Ads

Answer 21

the maximun CPC bid and the yield for google and the quality of the advertiser’s web page

Question 22

what is a cross sided market

Answer 22

when a third party points a customer to a business and buys something ( charged as CPA by Google’s Ad Network)

Question 23

What is geo targeting and what can you use to do it?

Answer 23

identifyinga useres physocal location for the purposer fo creating tailored ads, IPs can be used to identify the location of a device

Question 24

How does google make money on youtube (or at least try to)

Answer 24

banner ads

Question 25

what are some strategic downfalls in Googel

Answer 25

switchign costs in search are very low and web based innovations are easily imitated

Question 26

What are 4 things communication btwn the web browser and the web server can tell profilers and advertisers?

Answer 26

IP address, Type of browser, computer type, Computer OS

Question 27

Ip address can indicate ____

Answer 27

employer and university whch can futher reveal firm size or idustry

Question 28

What is the best way to target?

Answer 28

using cookies whcih is a line of identifying text that is assignsed and retrieved by teh web server and is stored by teh web browser allowing to track individual users (IPs cant)

Question 29

What keeps cookies from being viruses

Answer 29

they arent executable ant cant replicate but he4y can be uses as spyware

Question 30

What does deleting cookies do

Answer 30

breaks teh relationship with a web server losing all of the benefits and targeting and some sites might not work right

Question 31

How do compoanies get rid of click fraud?

Answer 31

they use ip addresses to help insure there's not more than one click per computer, lots of clicks from a single IP is a red flag

Question 32

what are click farms

Answer 32

recruiting lots of different users in different areas that try to spread of the IPs of the fraud to make it more difficult to track

Question 33

What are Zombie Networks?

Answer 33

hordes of surrepticiosuly infiltrated computers that are linked and controlled remotely

Question 34

What is Spamdexing

Answer 34

a number of methods such as repeating a number of unrelated phrases to manipulate relevance of resources indexed by search engines

Question 35

What is the funnel model of selling

Answer 35

top of funnel is awareness, narrows to evaluate, narrows to request, narrows to buy. AMZN tries to keep you focused once you ge4t toward the bottom of the funnel by removing extra links

Question 36

What is the LEad->Prospect->Custmer model of selling?

Answer 36

leads are unqualified ppl, prospects have requested information or done some other action indicating interest, buyers have actually spend the USD