Graded Unit 1 Flashcards
(120 cards)
Popular Serif Fonts
Times New Roman
Garamond
Didot
Georgia
Popular Sans Serif Fonts
Arial
Roboto
Helvetica
Futura
Kerning
Horizontal Space between Letters
- Makes words easier to read
Leaders
Vertical Space between Lines of Text
Tracking
Spacing between Characters
Weight
Font Thickness
Tint
White is added to a hue
Shade
Black is added to a hue
Tone
Grey is added to a hue
Hue
Saturated colour without value
Saturation
Intensity of a colour
Monochromatic
Hue with saturation and brightness variation
- When a design relies on a single hue e.g. logo
Analogous
Three or more colours side by side on the colour wheel,
- These colours are more harmonious, associated with nature e.g yellow, orange, red
suitable for business cards, and formal/informal websites
Complementary
Two hues opposite to one another on the colour wheel
great for websites due to contrasting hue
Split Complementary
One plus two colours equally spaced from one another
Poster - can create eye-catching visuals
Triadic
3 colours equally spaced from one another around the colour wheel
Vibrant, eye-catching, great for designing for young children
Tetradic
Two pairs of colours opposite from one another on the colour wheel
Double complementary
Establish a memorable brand
Layout
Arrangement of Elements
- Consistent page layout will help with user navigation
Hierarchy
Indicates the importance of information of elements.
Using positioning and size on elements, this can guide the user on what to focus first
Emphasis
Highlight important elements to users
- Using position, scale, whitespace and colour contrast
Consistency
Constant use of visual design elements such as Colour, Typography and Layout.
Breaking consistency in design will lead to user confusion and disorientation.
For an example, don’t deviate from chosen colour palette, will create visual structure and Unify the design.
Balanace
Evenly distributing the weight of elements on a page either symmetrical or asymmetrical as if it is a physical plane.
This achieves a visually pleasing and comfortable design
White Space
The space around elements on a page can help emphasise important information on a design such as a heading, product image etc.
Unity
Establishing a cohesive connection with individual elements which ties the overall composition together as one connected piece.
This can be achieved by remaining consistent with a single colour palette, theme, typeface and layout throughout.