GTM / Sales Talk Tracks

Question 1

What is LiveRamp’s core functionality?

Answer 1

Bridging the known and unknown environments, or offline and online said otherwise

We have a robust identity graph that is constantly working to connect both of these sides

99.4% precision accuracy

Question 2

How do we work with ad tech distribution partners?

Answer 2

Each one of our distribution partners like Meta, TikTok, Snap, Pinterest, all have their own IDs that they use for advertising. We create unique person based identity and then translate it to these partners to create the most efficient form of advertising

Question 3

Value prop of Habu acquisition?

Answer 3

Taking the best of both organizations and creating a union

With signal loss increasing and privacy requirements getting stricter, organizations are racing to build a wealth of first-party data. But to grow and be competitive, companies must extend the value of that data by collaborating with partners in a privacy-focused way. As a result, data clean rooms have become one of the premier data collaboration strategies to safely combine and analyze data to fuel new business opportunities using insights you simply can’t get any other way.

(1) enhanced walled garden insights via Facebook, Amazon Media and Google ADH
- in addition it will enable TikTok closed loop attribution
(2) global cloud interoperability
(3) ease and speed of value

Question 4

What is LiveRamp’s identity solution?

Answer 4

LiveRamp is an identity company at it’s core. We have an identity graph consisting of offline and online data, known and pseudonymous consumer touchpoints where we constantly match these data sets against each other to create our solution, the RampID.

RampID is the connecting tissue of the entire advertising ecosystem as it enables us to work with hundreds of distribution partners, and isolate sales impact and interactivity for all your advertising campaigns. By rigorously understanding identity, you unlock the most efficient/accurate form of advertising, and by connecting the most important distribution platforms in the industry, you unlock the true power of identity which is a key value proposition of RampID.