LiveRamp New Product Messaging

Question 1

Brand Pillar 2: Flexible Collaboration

Answer 1

Complete flexibility to collaborate wherever data lives

Built for the cloud era: collaborate in any
cloud or across clouds, anywhere in the
world*
We bring our tech to your data to eliminate
data replication and movement along with
associated costs, risks, environmental
footprint*
Full configurability, controls, and
permissioning to build and collaborate the
way that works for your business
Support the widest possible range of data
collaboration use cases
Commitment to continued innovation =
more and more use cases over time
Seamless direct-to-platform activation*
against more forms of marketing than
anyone else—and that number continues to
grow
Eliminate unnecessary clean room costs by
collaborating across multiple clouds at the
customer data warehouse level*
Fully platform-agnostic; ability to work with
a wide range formats and data sets
Standardized, modular, interoperable tools
for teams*

Question 2

Our Promise

Answer 2

We promise to help you build enduring brand and
business value by collaborating responsibly with
data.

Question 3

Our Position

Answer 3

LiveRamp is the data collaboration platform of
choice for the world’s most innovative companies.

Question 4

Brand Pillar 1: The Right Foundation

Answer 4

Groundbreaking leadership in consumer privacy,
data ethics, and foundational identity

The most durable foundation to build on for
the future
Excellence in foundational identity and
global addressability, for the most vivid,
dynamic customer view possible
Proven ability to handle an extraordinary
volume of data safely and securely
Uncompromising standards for privacy,
security, and compliance, satisfying the
most stringent legal and IT requirements
Clear focus on responsible data
collaboration, essential to building a
complete customer picture as focus shifts to
first-party data
Commitment to industry advocacy and
creating protocols and taxonomies for the
future of data collaboration; staying on the
forefront of changing global regulations
Advanced permissioning at scale protects
precious consumer / brand trust
Full identity interoperability inside and
outside your walls ensures accurate
multidimensional measurement
Proprietary privacy-enhancing technologies

Question 5

Brand Pillar 3: Premier Global Ecosystem

Answer 5

Expansive, data-rich network of top-quality
partners for incomparable scale and reach

Deep knowledge of every dimension of the
market; long-standing, trusted relationships
with the top publishers, advertisers, data
suppliers, and data providers
The size and caliber of LiveRamp’s partner
ecosystem offers unmatched data richness
and creates powerful network effects
Rapidly growing catalog of integrations with
650+ partners fast-tracks access to an
unmatched trove of high-quality 1P/2P/3P
data
The best place to maximize the value of your
first-party data, open up a new revenue
stream, and expand brand value with a
high-performing media network
Immediately unlock incremental revenue,
discover and activate new audiences, and
deepen customer understanding by
collaborating with premium media partners
like Spotify, Disney, TikTok, Hulu, and
Pinterest
Joining the LiveRamp ecosystem is an
opportunity to participate in and directly
benefit from an extraordinary level of
innovation and evolution, as leading-edge
brands pioneer new applications of
sophisticated data collaboration

Question 6

LiveRamp one-liner

Answer 6

LiveRamp is the data collaboration platform of choice for the world’s most innovative
companies.

Question 7

LiveRamp elevator pitch - long version

Answer 7

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners. Hundreds of global innovators, from iconic consumer brands and tech giants to retailers, financial services, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.

Question 8

Instead of this:

generating more valuable
business outcomes

Answer 8

Try this:

panding reach, maximizing the
value of first-party data, identifying
and activating new audiences, etc.

Question 9

Instead of this:

future-proof your business

Answer 9

Try this:

stay on the forefront of rapidly
changing global regulations

Question 10

Instead of this:

customer 360

Answer 10

Try this:

the most vivid, dynamic customer
view possible; connected customer
view with unmatched clarity and
context

Question 11

Instead of this:

How to Remain Accountable in a
Data-Driven World (article title)

Answer 11

Try this:

How to Lead Responsibly in the Era
of Data Collaboration

Question 11

Instead of this:

data privacy

Answer 11

Try this:

consumer privacy

Question 12

Instead of this:

Four Factors Make Data Useful

Answer 12

Try this:

Four Factors Make Data Valuable

Question 13

Instead of this:

Data Becomes Fuel Across All
Efforts (slide headline)

Answer 13

Try this:

Data Collaboration Drives Value
Across Every Touchpoint

Question 14

Instead of this:

Data Leaders are Exceptional at a
Few Things (slide headline)

Answer 14

Try this:

The World’s Most Innovative
Companies Do X with Data

Question 15

Instead of this:

We make it safe and easy to use
data

Answer 15

Try this:

Data collaboration with every
protection and endless possibilities;
collaborating responsibly; protecting
precious brand and consumer trust

Question 16

Instead of this:

retail media network, commerce
media

Answer 16

Try this:

media network

Question 17

Instead of this:

We help our clients solve complex
customer problems with data that
does more. (website copy)

Answer 17

Try this:

We put the full power of data
collaboration to work for you, with
every protection and endless
possibilities.

Question 18

Instead of this:

What value are you driving with
your media network?

Answer 18

Try this:

How does your media network build
value for your brand and your
partnerships?

Question 19

Instead of this:

How does your media network
enhance the customer
experience? (video testimonial
on-screen text)

Answer 19

Try this:

How does your media network help
you deliver an exceptional
experience to your customers?

Question 20

Instead of this:

How Marketers Can Derive More
Value from Data Collaboration

Answer 20

Try this:

How Top Marketers are Driving
Enterprise Value Through Data
Collaboration

Question 21

Instead of this:

How can a brand become
trustworthy enough to grow its
first-party data foundation, and
eventually forge data
partnerships that drive value for
the customer experience?

Answer 21

Try this:

Beyond privacy, how does trust in
your brand play into how you
approach data collaboration?

Question 22

Instead of this:

What advice would you give to
those in the audience today, may
they be small or big, or nascent or
mature in their data collaboration
journey?

Answer 22

Try this:

What advice would you give to
those in the audience today,
wherever they are in their data
collaboration journey?

Question 23

Instead of this:

How do you see data
collaboration evolving from here?

Answer 23

Try this:

What’s next for your company and
data collaboration? What kinds of
new partnerships or applications
are you most excited about?

Question 24

Examples of business value for a brand?

Answer 24

● Improving ROAS
● Optimizing campaign performance
● Measuring creative performance
● Increasing customer lifetime value
● Reaching customers in cookieless
environments
● Capitalizing on incremental revenue
opportunities
● Monetizing first-party data assets
● Increasing efficiency of customer service
● Improving media measurement
● Minimizing risk
● Reducing costs related to data

Question 25

Examples of brand value for a brand?

Answer 25

● Deepening customer engagement
● Deepening customer loyalty
● Discovering and activating new
audiences
● Building customer trust through proper
permissioning and privacy protocols
● Expanding brand footprint beyond
owned touchpoints
● Creating a robust, continually improving
identity graph
● Creating brand-building media
networks
● Delivering exceptional customer
experiences and customer service
● Collaborating with premier partners
● Discovering new insights that inspire
innovation
● Building brand awareness
● Being environmentally responsible by
reducing data footprint and processing
time
LiveRamp Confidential

Question 26

Brand Vocabulary:

Verbs

Answer 26

accelerate, activate, amplify, *arrive, build, collaborate, connect, create, customize, deepen,
delight, discover, *drive, enrich, evolve, expand, generate, help, identify, imagine, innovate,
inspire, lead, level up, lift, *live, open up, partner, power, promise, protect, reimagine, respect,
safeguard, *strive, *thrive, transform, trust, understand, uphold

Question 27

Brand Vocabulary:

Nouns

Answer 27

clarity, collaboration, commitment, complete, confidence, data ethics, excellence, expertise,
flexibility, foundation, freedom, future, growth, impact, integrity, loyalty, opportunities,
partnerships, personalization, possibilities, protocols, relationships, roadmap, standards,
transparency, trust, understanding, value, visibility, vision

Question 28

Brand Vocabulary:

Adjectives and Adverbs

Answer 28

beautiful, captivating, connected, creative, data-rich, deep, durable, dynamic, endless, enduring, exceptional, expansive, extraordinary, flexible, forward, full, global, groundbreaking, growing, illuminating, incomparable, innovative, inspiring, inventive, lasting, *live, meaningful, multifaceted, new, original, possible, powerful, premier, premium, proven, rapidly evolving, responsible, rich, robust, scalable, secure, sophisticated, top-quality, uncompromising, unlimited, unmatched, unrivaled, valuable, vivid *use words that echo the “ive” in LiveRamp (without overdoing it)

Question 29

Phrases

Answer 29

cloud-first capabilities, cloud-first modern platform collaborative network, complete flexibility, connect and protect data, connect consumer experience and performance across marketing channels, connect the dots, connected everywhere, consumer trust, every protection and endless possibilities, cross-cloud collaboration, foundational identity, granular insights, in every dimension, incomparable scale and reach, powering the collaborative ecosystem, proprietary privacy-enhancing technologies, properly permissioned data, respecting consumer privacy choices, responsible data collaboration, rich data, setting the standard, strategic partner, trusted by the world’s top brands, agencies, and publishers, uncovering new use cases, unmatched clarity and context, wherever data lives,