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Flashcards in H2 Deck (4)
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1

Implicit attitudes

are attitudes that are at the conscious level, are deliberately formed and are easy to self-report.

2

Moderator model

Under what circumstances do implicit measures predict consumer behaviour?

3

Additive model

Do implicit attitudes predict consumer behaviour over and above explicit attitudes?

4

Explicit attitudes

are attitudes that are at the unconscious level, are involuntarily formed and are typically unknown to us.