Halfpenny company background

Question 1

What does halfpenny do?

Answer 1

Produce and sell bread

Question 2

When was halfpenny founded?

Answer 2

1891

Question 3

What was the progression on store numbers throughout the 1900s?

Answer 3

1905 - 3
1912 - 10
1940 - 30

Question 4

Why was 1948 an important year?

Answer 4

• Joseph Halfpenny became managing director
• No longer had stores
• Focused entirely on production

Question 5

What did Joseph do in 1952?

Answer 5

Invested in the start of the art slicing and packaging tech

Question 6

When was the first period of rapid growth?

Answer 6

1980s - due to emergence of supermarkets

Question 7

Who oversaw the period of rapid growth?

Answer 7

Paul Halfpenny, negotiated deals with 3 leading supermarkets

Question 8

When did the company relocate to it’s new (and still current) production facility?

Answer 8

1985 - in central Keeland

Question 9

When was the distribution centre opened?

Answer 9

1999 next to production

Question 10

When did halfpenny start selling packaged rolls and multi-seed loaf?

Answer 10

1999

Question 11

What are the plans moving forwards?

Answer 11

• Extend product range to combat slow growth, Harry Chang to help

Question 12

Who owns and runs the company today?

Answer 12

• Halfpenny family still own
• Trey Halfpenny (managing director) and Rosa Gimble (Sales/Marketing director) both run the company

Question 13

How many employees does halfpenny have?

Answer 13

2208

Question 14

When was the rustic loaf added?

Answer 14

2018

Question 15

What is the company’s mission?

Answer 15

No.1 choice for packaged, sliced and packaged bread rolls in Keeland

Question 16

What are the aims that are going to help achieve its mission?

Answer 16

• Best tasting bread in a range of flavours
• Highest quality ingredients
• Source ingredients from sustainable suppliers
• Carbon neutral by 2040

Question 17

What products does halfpenny sell?

Answer 17

• White loaf
• Wholemeal loaf
• Multi-seed loaf
• Rustic loaf
• All the above in roll form

Question 18

How are loaves sold?

Answer 18

• 800g
• Pre-sliced regular/thick
• Packaged in waxed paper

Question 19

How are rolls sold?

Answer 19

• Pack of 6
• 400g per pack

Question 20

Key details of the white loaf

Answer 20

• No.1 loaf in Keeland between 1980-85
• Made using white flour from refined wheat grain to remove bran and germ

Question 21

Key details of the wholemeal loaf

Answer 21

• Current most popular loaf, voted best wholemeal loaf for 3 years straight (2016-18)
• Made using wholemeal flour from whole wheat grain
• Packed full of fibre, vitamins, minerals and antioxidants

Question 22

Key details of the multi-seed loaf

Answer 22

• Gaining in popularity
• Wholemeal flour with added seeds and grains

Question 23

Key details of the rustic loaf

Answer 23

• Most recent addition (2018)
• Coarse grain wholewheat flour with added seeds and grains

Question 24

Who are the company directors?

Answer 24

• Managing director - Trey Halfpenny
• Sales/Marketing director - Rosa Gimble
• Product Development director - Harry Chang
• Production director - Jack Hobbs
• Distribution director - Syed Hussain
• Finance director - Lottie Phipps
• HR director - Samira Kuma
• IT director - Benjamin Juma

Question 25

Key details of Trey Halfpenny

Answer 25

- Became managing director in 2010 - Previously worked in production since 18 - Over past 10 years driven modernisation of production facility - Son of Paul

Question 26

Key details of Rosa Gimble

Answer 26

- Daughter of Paul and Trey's sister - Marketing degree - Joined business in 2006 - Instrumental in creating current branding, rebrand happened in 2011

Question 27

Key details of Harry Chang

Answer 27

- Recently joined from a main competitor - Talented baker - Keen to extend product range - key reason for appointment

Question 28

Key details of Jack Hobbs

Answer 28

- Worked in production since 16 and has experience in all areas - Promoted to production director in 2018 - Works closely with Trey to modernise production

Question 29

Key details of Syed Hussain

Answer 29

- In post for 15 years - Recently working on making distro more sustainable by replacing diesel with electric and improving scheduling

Question 30

Key details of Lottie Phipps

Answer 30

- 36 years old, been FD for 2 years having worked way up - Good relationships with finance providers - Believes in expansion through new products

Question 31

Key details of Samira Kuma

Answer 31

- 44 years old, recent addition - Previously worked at a food manufacturer - Firm believer in incentivising workforce for better productivity - Introduced new bonus scheme

Question 32

Key details of Benjamin Juma

Answer 32

- 38 years old, recent addition - Role recently created as IT used to fall under finance - Experience in manufacturing tech - Keen to influence production process

Question 33

How is the finance team structured?

Answer 33

FD - Lottie Phipps Senior manager - Tom Gregor Manager - Evita Gomez 6 finance officers (including me) 8 finance assistants

Question 34

How is the sales + marketing team structured?

Answer 34

Sales and marketing director - Rosa Gimble Sales senior manager and marketing senior manager - Pia Baz and Terry South Large/Small retailers sales manager - Lu Chen and Raj Patel

Question 35

How is the production team structured?

Answer 35

Production director - Jack Hobbs Production/Facilities/Stores Senior managers - Roger Smith, Val Prince and Tarek Ria Following managers report directly to Roger Smith: - Mixing and kneading - Sam Goss - Shaping and proving - Rita Duma - Baking - David Good - Cooling - Jonas Ghandi - Packaging - Stu Bell

Question 37

How do Halfpenny sell their products?

Answer 37

B2B only

Question 37

Where do the sales occur?

Answer 37

Entirely in Keeland

Question 38

How are the sales volumes split?

Answer 38

- 80% Large retailers - managed by Lu Chen - 20% Small retailers - managed by Raj Patel

Question 39

Who are the large retailers Halfpenny sell to?

Answer 39

- Geralds - 26% - Pico - 18% - Ford's food - 14% - Bango - 14% - Mungo Markets - 8%

Question 40

Who are the small retailers Halfpenny sell to?

Answer 40

- 4 local convenience store chains - 12% - 75 independent grocery store retailers that have 1 or more stores nationally - 8%

Question 41

What is the price difference between large and small retailers?

Answer 41

Prices 20% lower for large retailers compared to small (bulk discount)

Question 42

What are the credit periods?

Answer 42

Large retailers - 40 to 60 days Small retailers - 20 to 40 days