HP website extracts Flashcards
How is the company being founded in 1891 helpful?
Strong heritage builds trust but needs to modernise
What did the shift to wholesale between 1948 and 1952 result in?
- Increased efficiency
- Heavier reliance on retailers
When were the sliced white and wholemeal packaged loaves introduced?
- 1952
- Standardisation improved efficiency
- Increased cost and risk management needs
What was a result of the rise in demand between 1980-85?
- White loaf built strong success and retailer relationships
- Increased risk if demand shifts
What was the result of the erection of the new production facility?
- Increased efficiency
- Aging facilities may require further investment
What was an effect of rolls being introduced in 1999?
- Expanding product lines meets demand
- Increased costing, complexity and forecasting needs
What was the impact of the 2011 rebrand?
- Costly
- Modernises company but must be cost effective and trackable
- KPI’s of how effective rebrand is
What was the impact of the rustic loaf being introduced in 2018?
- Most recent product - adaption to rise in demand for artisan bread
- Product expansion supports premium pricing but requires strong budgeting and demand forecasting
What is HP’s mission?
To be no.1 choice for packaged, sliced bread and packaged rolls in Keeland
What can be inferred from HP’s mission?
- Ambitious
- Achieving market leadership requires strong branding, quality control and performance tracking
How does HP plan to achieve its mission?
- Best tasting bread in a range of flavours
- Highest quality ingredients
- Source from sustainable suppliers and treat them fairly
- Carbon neutral by 2040
What can HP do to help get the best tasting bread in a range of flavours?
- Expanding flavours helps competitiveness but requires strong cost analysis and KPI tracking
- Will need to introduce new products
- Closely track customer preferences
What can HP do to achieve aim of using highest quality ingredients?
- Premium ingredients boost brand appeal but require careful cost control
- Variance analysis
- Supermarket pricing needs to be considered
What can HP to do achieve its aim of sourcing from sustainable suppliers?
- Sustainable sourcing improves ethics and branding but raises cost challenges
- Budgeting and cost analysis needed
What can HP do to be carbon neutral by 2040?
- Requires long term investment and sustainability tracking
- Financial limitations may be encountered
- KPI’s needed to track key sustainability goals
What is the standard sizing of a loaf and a packet of rolls?
- Loaf is 800g
- Rolls come in packs of 6 (400g per pack)
What is the impact of using standard sizing?
- Improves efficiency
- Packaging choices (waxed paper) impact costs and sustainability
What’s the overall view on the white loaf?
- Cost efficient
- May face declining demand due to health trends
What’s the overall view on the wholemeal loaf?
- Priced similar to white loaf but more expensive to produce
- Popularity boosts sales but requires cost control and demand forecasting
What’s the overall view on the multi-seed loaf?
- Growth potential is strong but requires careful cost and demand management
- Costs more than white and wholemeal
- Needs to be cost effective whilst maintaining margins
What’s the overall view on the rustic loaf?
- Newest product - released in 2018
- Early stages so needs monitoring
- Premium pricing must cover higher ingredient costs to protect margins
What’s the overall view on the rolls?
- Product variety increases appeal but requires careful cost and demand management
- Production scheduling and cost allocation need to be carefully managed
