Handout 2

Question 1

using a variety of social media channels to promote a company and its products and services

Answer 1

Social media marketing

Question 2

are “experiences that are not only passively staged but rather actively shaped and created by the tourist consumer in conjunction with the company.”

Answer 2

creation tourist experiences

Question 3

The Internet and the World Wide Web have provided a whole new virtual platform to conduct business is called

Answer 3

e-commerce

Question 4

can be defined as making use of the player’s physical location via Global Positioning System (GPS) sensors, a compass, and the inbuilt mobile device camera to project virtual 2D and 3D objects in real time on the player’s mobile screen in order to facilitate interactive gameplay

Answer 4

Location-based AR games