Handout 26-50 Flashcards
Rating
Used in broadcast media to explain the number of households that watched a particular show
Shield Law
A law intended to protect journalists from legal challenges to their freedom to report the news
Six Degrees of Separation
The idea that everyone in the world is separated from each other by at most six other nodes in a social network
Soft News Day
A day in which not much of importance happens, so that editors are more likely to add features with less real news value, such as human interest stories
Sound Bite
The length of time a news subject is allowed to speak without being edited by a reporter. It also has come to refer short utterance that are catchy and designed to capture the media’s attention
Spam
Unwanted mail sent out by advertisers in mass mailings
Tagging
Defining a piece of news information, file, image, or other type of digital media in a non-hierarchical system that helps describe what the information is
Viral Marketing
Spreading news and information about media content through word of mouth, usually via online discussion groups, chats, and emails, without utilizing traditional advertising and marketing methods
Voice Over
An unseen announcer or narrator talking, while other activity takes place, either on radio or during a television scene
Backpack Journalist
A reporter who can prepare news stories for print, electronic, and online media
Blog
A personal journal kept on the web
Campaign
in advertising, a large number of ads that stress the same theme and appear over a specified length of time
Copy
The headlines and message in an ad
Dummy
A rough version of a magazine that is used for planning how the final version will look
Gag Rules
Judicial orders that restrict trial participants from giving information to the media or that restrain media coverage of events that occur in court
