Handout 9 Flashcards
chain has many parts in which the airline is a part of it. The chain begins with manufacturers, infrastructure, and services providers and ends with the distribution of services for passengers and cargo.
aviation value chain
Aircraft
Engines
Other components
Manufacturers
Airports
Air Traffic Control
Communications
Infrastructure:
Insurance providers
Airport services provider
Catering
Maintenance
Service provider:
Global Distribution
Systems
Travel Agents/Tour
Operators
Distribution (Passengers):
Freight forwarders (FedEx, DHL)
Distribution (Cargo):
is a consequence of the demand or a need for something else.
derived demand
Airline products are mostly perishable, meaning that in a single flight, a vacant seat cannot be sold again. Most airlines are challenged bv the proper allocation of their products to minimize cost and maximize revenue. For example, airlines under the FSNC business model (discussed in the previous module) usually offer multiple seat classes (first, business, and economy) on a single aircraft so they can tap into different market segments.
Airline Market Supply
Among the strategic choices of airlines with regards to satisfying air travel market demand are the destinations and routes it will offer to passengers. These decisions are affected by other fundamental strategic decisions such as the target market and how the airline intends to have a competitive advantage against its counterparts.
Route Structure (Cook, G. & Billig, B., 2017)
This route structure is a simple approach to connecting the destinations that the airline wishes to offer. Non-stop flights are usually used in this route, and all passengers embark from their origin and disembark at their destination.
Point-to-Point
This route is a simple extension of the point-to-point structure where after reaching a destination, the flight may continue to one (1) or several destinations. This route structure allows for the boarding of passengers from the origin and the destinations along the route and deplane at their respective destinations.
Linear
This route is usually utilized by large airline companies in the world. Its design and operation are very complex compared to the previous two (2) route structures. This route structure works best for serving wide geographical areas and many destinations. It has many variations depending on the destinatior
Hub-and-Spoke
- A single hub-and-spoke network can connect more destinations that comprise several pairs of destinations. For example, an airline that offers flights from New York as its origin and Manila as its destination can access more city pairs in the Philippines (Manila-Cebu, Manila-Davao, Manila-llocos).
Expansion of city pairs
Since the hub-and-spoke structure can connect more destinations, it can also cater to almost every airline demand market segment
Consolidation of demand
An airline that utilizes the hub-and-spoke structure provides convenience to passengers in terms of easier transactions, single check-in for multiple destinations, easier gate and facility locations, and a structured flight schedule, among others.
Passenger convenience
Airlines can take advantage of the market within their hub by establishing their dominance in the local market.
Hub dominance
Airlines that use this structure are usually prioritized in terms of utilization of the hub airport’s facilities.
Competitive strength
Hub airlines reach a wider share of the global market due to the huge number of routes it serves.
Widespread distribution
Hub-and-spoke structured airlines technically have the highest operational costs because of the number of routes it serves.
Flight operations expense
The spokes’ distance in the hub-and-spoke structure varies greatly, that it’s a challenge for airlines to structure their trips that will optimize passenger convenience.
Harder pacing of flights
-As the hub-and-spoke structure gets the largest part of the air travel demand market, it tends to crowd hubs, especially in the events of delay and cancellations. Passengers are stuck in the terminals, and aircraft are stuck in the parking ways, taxiways, and runways.
Crowded hubs
The structure serves cities of different sizes and demands. From small to big cities, their airports have different capacities. To reach a wider market, hub airlines must have different types of aircraft to be able to operate in different types of the airport.
Mixed fleet requirement
Hub-and-spoke structured airlines are always susceptible to flight delays. A delay in a spoke may result in the delay of other routes.
Delays
This focuses on the optimization of resources through proper scheduling of airline activities. The resources in operating an airline, such as aircraft and flight crew, are expensive and costly to employ, respectively.
Resources need to be svnchronized as well in airline operations. for most airline resources cannot operate independently.
Airline schedule and resource planning