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HealthCloud > Health Cloud: Introduction to Healthcare, Life Sciences, and Health Cloud > Flashcards

Health Cloud: Introduction to Healthcare, Life Sciences, and Health Cloud Flashcards

1
Q

What is the difference between HealthCare and Health Care?

A

HealthCare is the industry, while Health Care is the care received by a patient.

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2
Q

What are 3 big reasons for using salesforce for healthcare instead of legacy systems?

A

Legacy Systems are Disconnected. Salesforce is Connected, and trusted.
Legacy Systems are Siloed. Salesforce is Collaborative and controlled.
Legacy Systems are Uniform. Salesforce is Personalized.

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3
Q

How does Health Cloud Improve Access to Care?

A

Coordinate and deliver care outside the provider facility with investments in Home Health, Remote Patient Monitoring, and Virtual Care.

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4
Q

How does Health cloud improve Process Automation?

A

Enable a digital front door and modern contact center, extend value into middle offices with Vlocity Health (Omnistudio) enhancements.

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5
Q

How does Health Cloud improve Consumer Engagement?

A

Integration with Marketing Cloud powers personalized digital experiences.

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6
Q

How does Health cloud improve intelligence?

A

Improves collaboration and engagement with access to clinical info across the Healthcare value chain.
Integrates with existing Electronic Medical record systems.

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7
Q

How does Health Cloud improve Interoperability?

A

Salesforce is designed to integrate and all customers to extend the value of their source systems to liberate critical clinical and non-clinical data. (examples include patient family history, conditions, and comments about personality)

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8
Q

What does the Health Cloud health care value chain include?

A

Pharma, medtech, payers, and providers

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9
Q

How does Health Cloud help Providers with Digital Innovation?

A

Creates patient-centric experiences that drive better outcomes.

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10
Q

How does Health Cloud help Payers with Digital Innovation?

A

Engage members to build trust while streamlining their business

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11
Q

How does Health Cloud help Pharmaceuticals with Digital Innovation?

A

Get closer to patients and deliver innovation faster

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12
Q

How does Health Cloud help MedTech with Digital Innovation?

A

Drive commercial excellence and empower sales teams.

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13
Q

What does Personalizing Contact Center Experiences do? And why is it important?

A

What it does:
Displays relevant patient data from multiple systems on a single screen

Why it’s important:
Agents connect patients to the right care faster

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14
Q

What does Coordinating Patient Care and Engagement do? And why is it important?

A

What it does:
Connects teams around a single view of each patient and uncovers important insights

Why it’s important:
Providers reduce readmissions and improve patient outcomes while driving down costs

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15
Q

What does Reducing Disease Spread and Manual Contact Tracing do? And why is it important?

A

What it does:
Accelerates intake, visualizes connections between people, places, and events; and communicates with those exposed.

Why it’s important:
Providers increase efficiency and impact with tools to conduct immediate outreach

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16
Q

What does Streamlining Referral Management do? And why is it important?

A

What it does:
Processes referrals faster on a single platform and closes the loop with physicians

Why it’s important:
Providers enhance collaboration throughout the referral process

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17
Q

What does Optimizing Provider Network Management do? And why is it important?

A

What it does:
Provides a full view of the provider network with a new provider data model

Why it’s important:
It strengthens provider relationships with a complete view of the physician network from one place

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18
Q

What does Scaling Member Care Management do? And why is it important?

A

What it does:
Extends the member profile to include membership, benefits, and claims information along with social determinants

Why it’s important:
Providers scales care management programs and keep members engaged in their health

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19
Q

What does Automating Health Plan Sales and Admin do? And why is it important?

A

What it does:
Streamlines quoting, enrollment, benefits management, and renewals operations

Why it’s important:
Payers convert and retain members across business lines

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20
Q

What does Accelerating Patient Services Programs do? And why is it important?

A

What it does:
Helps patients easily enroll in therapy-specific support programs with step-by-step enrollment

Why it’s important:
Pharmaceuticals help patients get the support they need and make sure they’re adhering to treatment plans

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21
Q

What does Mobilizing Intelligent Sales do? And why is it important?

A

What it does:
Centralizes account and product data to standardize processes, automate tasks, and surface insights on any device

Why it’s important:
Sales teams view opportunities, run-rate business, and field inventory in real-time

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22
Q

What’s one way to display relevant patient data from multiple systems on a single screen?

A

Personalize Contact Center Experiences

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23
Q

What’s one way to connect teams around a single view of each patient and uncovers important insights?

A

Coordinate Patient Care and Engagement

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24
Q

What’s one way to accelerate intake, visualizes connections between people, places, and events; and communicates with those exposed?

A

Reduce Disease Spread and Manual Contact Tracing

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25
Q

What’s one way to process referrals faster on a single platform and closes the loop with physicians?

A

Streamline Referral Management

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26
Q

What’s one way to provide a full view of the provider network with a new provider data model?

A

Optimize Provider Network Management

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27
Q

What’s one way to extend the member profile to include membership, benefits, and claims information along with social determinants?

A

Scale Member Care Management

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28
Q

What’s one way to streamline quoting, enrollment, benefits management, and renewals operations?

A

Automate Health Plan Sales and Admin

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29
Q

What’s one way to help patients easily enroll in therapy-specific support programs with step-by-step enrollment?

A

Accelerate Patient Services Programs

30
Q

What’s one way to centralize account and product data to standardize processes, automate tasks, and surface insights on any device?

A

Mobilize Intelligent Sales

31
Q

What is Health Cloud?

A

A unified, secure platform that drive collaboration, and engagement in healthcare and life sciences

32
Q

What is the vision and strategy of Health Cloud?

A

Become the leading intelligent patient experience platform for synchronizing care in all segments to improve outcomes and lower cost

33
Q

How can a Provider add personalized communications to Health Cloud?

A

Integrate EHRs, and other systems of record to identify, segment, and deliver personalized communications to patients on their preferred channels. Patients can also take control of their experience with HIPAA-compliant self-service portals.

https://www.salesforce.com/products/health-cloud/overview/?d=cta-body-promo-701

34
Q

How can a Provider add Care coordination to Health Cloud?

A

Simplify collaboration among the care team with a consolidated, real-time view of patient records to give providers access to important clinical and nonclinical insights that can improve operational efficiencies

https://www.salesforce.com/solutions/industries/healthcare/payers/scale-member-management/?d=cta-body-promo-702

35
Q

How can a Provider add Risk stratification to Health Cloud?

A

with predictive analytics, providers can identify, and predict which patients are at a high risk for disease and proactively manage those patients with appropriate care-management programs

https://www.salesforce.com/products/analytics/solutions/?sfdc-redirect=432&d=cta-body-promo-703

36
Q

What are some example Health Cloud use cases for providers?

A 
Connect Systems,
Enhance personalization,
Use data intelligently,
Coordinate Care Everywhere,
Engage Patients on Any Channel (Phone, text, email, portal, etc...)
37
Q

What are some example Health Cloud use cases for Payers?

A 
Achieve Member-centricity,
Resolve Escalated Cases Faster,
Increases Operational Efficiency,
Leverage Cohort Data,
Communicate Across Preferred Channels
38
Q

What are some example Health Cloud use cases for Pharmaceuticals?

A 
Connect the customer lifecycle,
Use AI to Surface Data Insights,
Engage Distributors, and Providers,
Create Strong Patient Relationships,
Speed Up Clinical Trials
39
Q

What are some example Health Cloud use cases for MedTech?

A 
Create Connected Experiences,
Streamline Your Tech,
Offer Actionable Insights,
Start Selling Smarter
Improve Engagement with Device Data
40
Q

What is an example of a Payer?

A

An Insurance Carrier (like Blue Cross, SunLife, Medavie, Obama care)

41
Q

What is an example of a Provider?

A

People and places that provide health care to individuals (Like doctors, hospitals, Pharmacists, Rehab centers, Nurses, Labs)

42
Q

What is an example of Pharmaceuticals?

A

companies that discover, develop, and produce drugs for use as medications. (Like BioNTech)

43
Q

What is an example of a medical device?

A

tools, machines, and implants that cure, treat, or assist the body (Like a pacemaker)

44
Q

What are 3 examples of what providers care about?

A

Improving Patient Outcomes
Improving the Patient Experience
Reducing Cost

45
Q

What does the term “Acute care” mean?

A

A short-term treatment for a severe injury or episode of illness, an urgent medical condition, or during recovery from surgery.

46
Q

What does the term “Ambulatory care” mean?

A

A medical service performed without admission to a hospital, or other facility

47
Q

What does the term Post-Acute care mean?

A

A service that patients receive after, or in some cases instead of, a stay in an acute care hospital

48
Q

What does the term “Specialty care” mean?

A

A practice focused on providing a specific type of care

49
Q

What are 3 major areas of Provider Products and Services?

A

Treatment for illnesses, diseases, or injuries,
Diagnostic testing,
Facilities where care happens

50
Q

What are 3 categorical examples of “Treatment for illnesses, diseases, or injuries”?

A

Routine exams,
Management of chronic conditions,
Physical, occupational, and speech therapy

51
Q

What are some examples of Diagnostic testing?

A 
Ultrasound,
X-ray,
Computed tomography (CT),
Magnetic resonance imaging (MRI),
Positron emission tomography (PET),
Mammography
52
Q

What are some examples of “Facilities where care happens”?

A 
Hospitals,
Skilled nursing and rehab facilities
Urgent care centers
Home care
Surgery centers
Dental offices
53
Q

What are some examples of Providers’ Customers?

A

Patients,
Insurance carriers,
Government,
Other providers

54
Q

What type of Provider Customer is everyone

A

Patient

55
Q

What are some examples of Provider Buyers?

A

Chief Marketing Officer (CMO)
Chief Patient Experience Officer
Director of Patient Experience

Director of Physician Relations
Physician Liaison Director

Chief Information Officer (CIO)
Chief Medical Information Officer (CFIO)
Chief Technology Officer (CTO)
Chief Innovation Officer

Chief Operating Officer (COO)
VP of Patient Services
Director of Contact Center

Chief Medical Officer (CMO)
Chief Nursing Officer (CNO)
Director of Care Coordination

56
Q

Which Provider Key Provider Buyers Care about Patient acquisition, and connected patient journeys?

A

Chief Marketing Officer (CMO)
Chief Patient Experience Officer
Director of Patient Experience

57
Q

Which Provider Key Provider Buyers Care about Recruitment and retention?

A

Director of Physician Relations

Physician Liaison Director

58
Q

Which Provider Key Provider Buyers Care about Agility and innovation?

A

Chief Information Officer (CIO)
Chief Medical Information Officer (CFIO)
Chief Technology Officer (CTO)
Chief Innovation Officer

59
Q

Which Provider Key Provider Buyers Care about Patient engagement?

A

Chief Operating Officer (COO)
VP of Patient Services
Director of Contact Center

60
Q

Which Provider Key Provider Buyers Care about Patient relationships?

A

Chief Medical Officer (CMO)
Chief Nursing Officer (CNO)
Director of Care Coordination

61
Q

Which Provider Key Provider Buyers Care about ensuring quality of care and transforming the patient’s experience through the acute and post-acute stages of care?

A

Chief Medical Officer (CMO)
Chief Nursing Officer (CNO)
Director of Care Coordination

62
Q

Which Provider Key Provider Buyers Care about personalizing every interaction before, during, and after care. Key areas of focus include the contact center, intake center, and mobile applications?

A

Chief Operating Officer (COO)
VP of Patient Services
Director of Contact Center

63
Q

Which Provider Key Provider Buyers Care about driving administrative and clinical productivity through the use of technology, across the entire organization?

A

Chief Information Officer (CIO)
Chief Medical Information Officer (CMIO)
Chief Technology Officer (CTO)
Chief Innovation Officer

64
Q

Which Provider Key Provider Buyers Care about building a strong referral network with top doctors, post-acute providers and community services?

A

Director of Physician Relations

Physician Liaison Director

65
Q

Which Provider Key Provider Buyers Care about streamlining access to services and reducing barriers to care?

A

Chief Marketing Officer (CMO)
Chief Patient Experience Officer
Director of Patient Experience

66
Q

Which Provider Key Provider Buyers Care about attracting patients and earning trust before, during, and after care episodes?

A

Chief Marketing Officer (CMO)
Chief Patient Experience Officer
Director of Patient Experience

67
Q

What Salesforce solution should providers use for the challenge of “Competing for patients’ attention”

A

Marketing Cloud allows providers to be better at marketing

68
Q

What Salesforce solution should providers use for the challenge of “Using siloed systems”?

A

Health Cloud

69
Q

What Salesforce solution should providers use for the challenge of “Monitoring and post-care follow-up”?

A

Health Cloud

70
Q

What are some examples of trends Affecting Providers?

A

Personalizing experiences
Efficiently managing aging, and sick populations
Driving revenue growth, while decreasing cost
Competing with a larger market including new entrants, mergers, and partnerships

HealthCloud (6 decks)

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