HEALTH PROMOTION (FEAR AROUSAL, YERKES-DODSON LAW, INFORMATION, POLICY CHANGES

Question 1

What methods can be used to promote healthy behaviours?

Answer 1

1. Persuasive techniques (Hovland-Yale approach)
2. Fear arousal
3. Education
4. Policy and environmental changes:

Question 2

What is health education/ health literacy in heath promotion?

Answer 2

Providing information about health-related topics to increase awareness and change behaviours.

Question 3

What is policy and enviromental changes in health promotion?

Answer 3

Creating laws, environments, and systems that make healthy choices easier (smoking bans, bike lanes)

Question 4

What is mental arousal?

Answer 4

How cognitively alert and focused an individual is in response to a task/situation

Question 5

What is fear-arousal?

Answer 5

A psychological stratgey used to promote healthy behaviours by generating fear and anxiety in individuals (showing frightening images or statistics to change their behavior)

Question 6

What is the Yerkes-Dodsan Law?

Answer 6

A law which states that physiological and menatl arousal improves performance, but only up to a certain point. If arousal becomes too high, performance begins to decline.

Low arousal = Low performance
Moderate arousal= Optimal performance
High arousal= Declining, poor performance (due to stress, anxiety, overwhelm)

Question 6

How can health campaigns use fear arousal whilst being mindful of the Yerkes-Dodson law?

Answer 6

They should use moderate level of fear arousal to increase motivation (whilst paring it wth clear, acheivable solutions on how to reduce the arousal e.g stop smoking)

Question 7

Strengths and weaknesses of using fear arousal to promote health?

Answer 7

Strength (increased percieved susceptibility)- makes individuals feel at risk- which is key in encouraging health action (according to the HBM)

Weakness (According to the Yerkes Dodson Law) too much fear arousal can result in an unhelpful and excessive amount of anxiety, denial or avoidance.

Question 8

Name some examples of fear arousal?

Answer 8

1. Graphic images on cigarrette packs (create visual fear arousal and quitline info).
2. Shoking road safety ads (showing car crashes, injured children- evoke fear and empathy)