hoja 3

Question 1

Different types of sales outlets

Answer 1

● Price clubs
● Supermarket chains
● Department stores
● Independents
● Telemarketing
● Direct sales

Question 2

FRANCHISES

Answer 2

● From manufacturers to retailers
● From manufacturers to wholesalers
● Wholesaler to retailer
● Franchises sponsored by service companies for retailers

Question 3

SALES PROMOTIONS Objectives

Answer 3

● Encouraging repeat purchases
● Creation of long-term customer loyalty
● Encouraging consumers to visit a particular point of sale
● Create retail inventory levels.
● Expand or increase distribution of a product or brand.

Question 4

Sales promotions include

Answer 4

● Price reductions
● Vouchers and coupons
● Giveaways
● Contests
● Lotteries
● Cash vouchers

Question 5

The techniques cover

Answer 5

● Consumer promotions
● Sales promotions
● Sales force promotions.

Question 6

Characteristics of a good exhibitor include

Answer 6

● Display a full range of products, in particular, large items that cannot be
demonstrated by the traveling representative.
● The kiosk always has permanent staff who do not spend time chatting with
colleagues.
● Knowledgeable and available staff.
● Informative literature available.

Question 7

Characteristics of a good display

Answer 7

● A wide range of products.
● A large number of competitors.
● A good amount of information about the products on display, available in
advance.
● A large number of new products.
● Proximity to the buyer’s offices.
● Adequate display facilities.
● A simple kiosk that is always tidy.

Question 8

The practice of public relations is

Answer 8

The deliberate, planned and sustained effort

Question 9

Public relations encompasses

Answer 9

All forms of planned communication, outward and
inward, between an organization and its publics for the purpose of achieving specific objectives related to mutual understanding.