How can perception of place be managed and manipulated?

Question 1

Define Place Memories

Answer 1

Refers to ability of place to make the past come to life

E.g. OLD photographs, souvenirs, memories of monuments, buildings and museums

Question 2

Example of Place Memory in Belfast

Answer 2

. The titanic museum recreated the ship’s interior, developing visitors sense of place by creating place memories

Question 3

Are our perceptions of international places influenced by the media or by personal ccontact?

Answer 3

. Perceptions of international places are FAR MORE influenced by the media than personal contact

Question 4

Other factors (other than media) that influence our perception of international places

Answer 4

. History (e.g. commonwealth countries such as India)

. Political e.g Relationships between USA and Great Britain

. Trade Links

Question 5

Why do PR (Public Relations) want to manage and manipulate our perception of places?

Answer 5

To develop a strong PLACE INDENTITY in the face of adversity such as terrorism

. The British Council for example promotes the UK through education and cultural links along with government, monarchy and corporate organisation

Question 6

Example of how PLACE MARKETING uses Public Relations (PR) to improve public perceptions of a place

Answer 6

. Advertising campaigns using social media

. Official Websites, press releases and newsletters

. Logos

. Festivals celebrating local culture, traditions

Question 7

Name components of urban rebranding in ORDER

Answer 7

1. ) Re - imaging
2. ) Re - Branding
3. ) Regeneration

Question 8

Define Re - imaging

Answer 8

Disassociate from negative pre - existing images.

Examples of negative pre existing images terrorism, high levels of crime, social deprivation

Question 9

Define Re - Branding

Answer 9

Create a new identity which will attract new investment. A place is re - developed and marketed so that it gains a new identity. It can then attract new investment, tourists and residents. E.g. Titanic

Question 10

Define Regeneration

Answer 10

A long term process creating sustainable communities. It also involves redevelopment. e.g. Titanic Quarter

Question 11

Example of Place that needed Re - branding

Explain in Detail

Answer 11

. In the 1950s Weston - Super - Mare was a location for holidaymakers

. However, the rise of package holidays abroad meant demand dropped

. It led to economic decline and deprived and need rebranding

. The attempts at rebranding were Library Festivals, Weston Winter Wonder land but most famously Dismal Land created by banksy

Question 12

Summarise Dismal Land

Answer 12

. Created by Banksy

. Founded in Weston Super Mare

. It is an Art Exhibition and family theme park that is ‘unsuitable for children’.

. Portrayed West Super Mare seaside town as depressing, dull and outdated

. Purpose was to raise awareness to issues like immigration, fake news and global warming