hujuju

Question 1

Mediascape

Answer 1

Linked to diffused consumption
* Being seen, consuming (live streams, reaction videos)
* Spectacle/performance model:
* Spectacles
* Narcissism
“People simultaneously feel [that they are] members
of an audience and that they are performers: that
they are simultaneously watchers and being
watched”
(Abercombie & Longhurst, 1998:75)
Seeing => being seen?

• Rise of the ‘prosumer’
• Mediascapes link to cultural ‘immersion’ or
  ‘convergence’ of old/new cultural media
  (Rose, 2011; Jenkins, 2006)
  →Participatory culture
  Artists, audience, archive – all-in one place

Question 2

Modes of reception

Answer 2

Modes of reception
* Primary (focus of attention) → ‘lean-in’
* Secondary (background, distracted)’→ ‘lean-back’
* Tertiary (not noticed consciously

Question 3

Diffused consumption

Answer 3

Diffused consumption” might describe a pattern of consumption spread out across a diverse population or geographical area. It contrasts with concentrated consumption, where a few individuals or regions dominate consumption patterns. This could apply to goods, services, or resources.