nu eto uze pzdcx

Question 1

Semiotics

Answer 1

2. Signifier/signified
   Words = signifier
   Particular concept/thing = signified
   Signifier + signified = sign
   Social construction!

Question 2

3. Binary oppositions

Answer 2

Meaning = binary
On/off
Good/bad
Fast/slow
Magical/not magical

Question 3

Artwork itself + artist/audience

Answer 3

For art to have meaning , we need to consider not only the artwork but:
Meaning = constitutive relationship between

1) message in the cultural text (e.g. artwork)
2) distinctive way of seeing (audiences

Cultural explanation approach (Griswold)
* Comprehend artwork itself (genre/conventions)
* Study people (‘agents’) making/receiving the artwork
* Creator: understand ‘brief’/’briefing’ → production/intention
* Audience: understand horizon of expectations → reception
* Sensitive to time/space (context)
* ‘Period eye

Question 4

But what is ‘the’ artwork, really?

Answer 4

drawn from Art Worlds tradition (Howard
Becker)
1. “Art is not an individual product”
2. “Artwork is one of the actors involved in
the drama of its own making”
3. “the idea that nothing happens all at once
but rather occurs in a series of steps”
→The artwork has a life cycle of its own
→Different processes of viewing, listening,
observing = constitutive of the artwork itself
→So: study the career of the artwork

• Artworks as ‘socially
  situated’ texts
• ‘Co-productions’ between
  artist, audience, context
• Interdisciplinary by definitio

Question 5

Categories, classifications and styles

Answer 5

Sociological imagination = way of seeing
links between agency / structure
* Symbolic interactionism = way of seeing how
people interact with one another based on
meanings/classifications/categories

Symbolic interactionism
* Socialized into ways of seeing
* What is seen (attention), how it is seen
(classification/evaluation)
* Milieu-specific background characteristics
* Field-specific
* Even within fields, there can be differences in
understanding (subfields)

Question 6

Aura

Answer 6

perceived authenticity

Question 7

Pure’ aesthetic

Answer 7

Form over function, ‘disinterested’,
‘intellectual’, rejects the commercial, rejects
the aura of traditions/institutions (church,
glorification of history)