Hypodermic Syringe Model

Question 1

Who developed hypodermic syringe model

Answer 1

Frankfurt school of Marxists who saw media as an agent of ideological control

Question 2

Banduras bobo doll experiment

Answer 2

When children observed acts of violence they are likely to act violent

Question 3

Newson

Answer 3

Exposure to media violence encourages young people to identify with violent perpetrators rather than victims

Question 4

Effects and view on audience

Answer 4

Audience seen as unthinking,passive receivers of media text
Full audiences with the dominant ideology,sexist or racist imagery or scenes of violence
Audience is homogeneous

Question 5

Desensitisation

Answer 5

Exposure to violence leads to seeing it as normal

Question 6

Wolf - Feminist

Answer 6

Representation of femininity maybe producing a generation of females who suffer eating disorders

Question 7

Marcuse - Marxist

Answer 7

Media transmits a mass culture making audiences vulnerable to ruling class ideology

Question 8

Fesbach and Sanger- critic of HSM

Answer 8

Screen violence can provide an outlet for people’s violent tendencies known as catharsis

Question 9

Ramos et al - Critic of HSM

Answer 9

Found participants in Theo research were more empathetic towards victims if they knew they were watching real violence
Media actually sensitises audiences to violence and its consequences