I, Daniel Blake

Question 1

Who is the main target audience?

Answer 1

Reformers (social justice), British people, Northerners, Strugglers (young+rubicam)

Question 2

Who is the auxillery audience?

Answer 2

Conservative government, people with money, working/underclass

Question 3

How many people are on universal credit

Answer 3

73%

Question 4

How much did food bank use go up when the new UC system rolled out?

Answer 4

52%

Question 5

What do the BFI do?

Answer 5

They identify how British a film is

Question 6

How much did the film cost to make?

Answer 6

£8.5 million

Question 7

How much did the film make?

Answer 7

£12 million worldwide

Question 8

Who is the film co-produced by?

Answer 8

Sixteen productions and France’s Why Not Productions

Question 9

How was the film critically successful?

Answer 9

• Won the palmd’or for best film at the Cannes Film Festival.
• Won 5 BAFTAS
•

Question 10

How was the film financially successful?

Answer 10

• Cost £8.5 million to make and grossed £12 million worldwide

Question 11

How was the film culturally successful?

Answer 11

• It was talked about on Prime Minister’s question time
• Jeremy Corbin attended premier
• Ken Loach talks about it on Channel 4 and Hailey Squires does on This Morning to talk

Question 12

How was the film marketed and who were the target audiences?

Answer 12

• International remakes of posters - French was more romantic, Russian was more communist to conform to each countries ideologies more.
• Synergy with The Mirror paper as they gave out 10k free tickets in the newspaper to go watch the film at pop up cinemas.
• Kommand marketing - projecting phrases onto buildings and they wanted two step flow to happen.
• Trailers on Youtube which was free distribution and targeted a mass online audience.