IBERIA & BRITISH AIRWAYS Flashcards by Claudia Carrera

Q

What type of integration is the Iberia-BA merger?

A

Horizontal integration (same industry, same stage).

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

What entry mode was used in the merger?

A

Merger & Acquisition.

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

What were two strategic benefits of the merger?

A

Expanded network
Cost reduction through shared resources

How well did you know this?

1

Not at all

2

3

4

5

Perfectly