Ignite Flashcards

(41 cards)

1
Q

Q: What is the business problem in Project Ignite?

A

A: Sales process inefficiencies (manual workflows, disconnected systems, lack of actionable KPIs).

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2
Q

Q: What is the program solution in Project Ignite?

A

A: Sales transformation (CRM improvement), product analysis (market alignment), and market expansion (growth into new regions).

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3
Q

Q: What are the consequences of inaction for Project Ignite?

A

A: Revenue shortfalls, high churn, operational inefficiencies, and competitive disadvantages.

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4
Q

Q: What are the program objectives in Project Ignite?

A

A:

Increase customer retention by 15%.
Reduce sales cycle time by 20%.
Achieve $35M in revenue growth by FY25.

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5
Q

Q: What are the benefits of Project Ignite?

A

A:

Revenue growth: Generate $35M by FY25.
Efficiency: Lower operational costs, faster lead conversion, automation of manual processes.
Customer experience: Improved retention, AI-driven insights, personalized experience.
Scalability: AI, automation, and real-time data for future technological advancements.

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6
Q

Q: How will Project Ignite achieve $35M in revenue growth by FY25?

A

A:

Sales transformation: Reduce sales cycle time by 20%.
Enhanced sales capabilities: Better tools and training.
AI integration: Streamline workflows and reduce manual tasks.
Product analysis: Align with market demands and innovate.
Market expansion: Generate $25M from Amplified and $10M from Premium Local.
Customer retention: Improve engagement with AI-driven experiences.
Actionable KPIs: Real-time metrics like closing ratios and proposals per rep.

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7
Q

Q: What are the key metrics (KPIs) for Project Ignite?

A

A:

Proposals per Sales Rep (monthly average).
Closing Ratio (proposals to sales conversion).
Customer Retention (average contract term).
Close Ratio for New vs Renewal business.

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8
Q

Q: What are the success criteria for Project Ignite?

A

A:

Full sales team engagement and KPI achievement.
Revenue growth from new and renewal business.
Streamlined sales processes with automation.

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9
Q

Q: What are the functional requirements for Project Ignite?

A

A:

Proposal System: Automated, integrated with CRM, dynamic pricing.
KPI Dashboard: Real-time tracking of performance.
Customer Data Management: Centralized CRM with automation.

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10
Q

Q: What are the non-functional requirements for Project Ignite?

A

A:

Scalability: Handle increasing data and market expansion.
User-friendly: Intuitive interface to minimize training needs.
Security: High data security standards, 99.9% uptime.

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11
Q

Q: What is in scope for Project Ignite?

A

A:

Sales Process Automation: Optimized workflows.
Customer Engagement Tools: Self-service portals, data-driven insights.
RVP Support Tracking: Leadership involvement in sales processes.

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12
Q

Q: What is out of scope for Project Ignite?

A

A:

New product development.
Non-sales business functions.

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13
Q

Q: What are the phases and milestones of Project Ignite?

A

A:

Phase 1 (Quick Wins): By Dec 2024 – Sales process optimization and product enhancements.
Phase 2 (Mid-Term): Jan to Jun 2025 – Data analytics integration, technology improvements.
Phase 3 (Long-Term): Jul to Sep 2025 – Post-implementation reviews, program closeout.

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14
Q

Q: What are the risks associated with Project Ignite?

A

A:

Resistance to change from sales team.
Potential delays in system integration.
Misalignment between strategy and market conditions.

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15
Q

Q: What are the mitigation strategies for the risks in Project Ignite?

A

A:

Strong leadership, early communication, cross-functional collaboration.
Use of pilot programs and iterative adjustments.

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16
Q

Q: What is the complexity assessment of Project Ignite?

A

A:

Business Complexity: Medium (2.45 out of 4).
Technical Complexity: High (3.03 out of 4).

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17
Q

Q: What is the communication plan for Project Ignite?

A

A:

Channels: Smartsheet dashboards, Microsoft Teams, and email.
Document Repository: SharePoint.

18
Q

What does Lee’s currents Sales/Customer Process look like.

19
Q

What does Ignite’s P2P process look like?

20
Q

Q: What are the three primary areas of focus in Program Ignite?

A

A: Sales Transformation, Product Development, and Market Expansion.

21
Q

Q: What are the key considerations for Program Ignite?

A

A:

Scalability: Ability to handle rapid digital growth.
Process Bottlenecks: Identifying what works and doesn’t in the sales lifecycle (P2P).
Technology Adoption: Addressing field issues with system usage and data inconsistencies.
Product, Pricing, and Margin: Delivering successful products with proper pricing.
Market Expansion: Identifying new markets to drive growth.

22
Q

Q: What are the “Quick Wins” targeted by Program Ignite by December 2024?

A

A:

Root Cause Analysis through surveys and data.
CRM SOPs and integrations.
Standardize KPIs for P2P lifecycle.
Platform enhancements for existing tech.
Market data to inform prospecting strategy.
Beta AI content and publishing in key industries.
Pricing optimization and product margin audit

23
Q

Q: What is the goal for Phase 2 (Mid-Term Strategy) of Program Ignite?

A

:

Full P2P Technology Assessment.
RPA process implementation for P2P.
Performance upsell data automation.
Additional AI content by industry based on Q1 tests.
Digital product offering evaluation.
Cyber Security service (beta) in select markets.

24
Q

Q: What are the long-term goals (Phase 3) for Program Ignite?

A

A:

Full P2P process optimization and tech integrations.
Predictive AI for upsell and retention.
Dynamic pricing tools.
News Ring rollout.
Self-serve platform rollout.
Lead generation in select markets/services.

25
Q: What are the sales transformation focus areas for Program Ignite?
A: People: Compensation, KPIs, culture, and training. Process: Sales-client lifecycle in a digital world, pricing model. Technology: Systems and integrations, billing and financial.
26
Q: What are the key focus areas for product development in Program Ignite?
A: People: Client survey for digital product evaluation. Process: Beta tests of content generation for advertising applications. Technology: AI and IA-supported development, implementation, and support.
27
Q: What are the market expansion strategies in Program Ignite?
A: People: Market research/data scientists, lead generation strategy. Process: Cyber security services, P2P process support. Technology: Self-serve supported platforms.
28
Q: What methodology is used for change management in Program Ignite?
A: The ADKAR model, which includes: Awareness. Desire. Knowledge. Ability. Reinforcement.
29
Q: What are the critical steps in the Prospect to Performance (P2P) lifecycle in Program Ignite?
A: Prospect. Pitch. Sold (Won). Fulfillment. Performance.
30
Q: What are the key challenges faced in the sales process as identified in Program Ignite?
A: Sales process inefficiencies. Disconnected technology systems. Leadership engagement inconsistencies. High customer churn.
31
Q: How does Program Ignite aim to improve leadership engagement?
A: By increasing leadership involvement to ensure consistent application of best practices across teams and driving change management for new processes and tools.
32
Q: What role does AI and predictive analytics play in Program Ignite?
A: AI and predictive analytics are used to provide customer recommendations, predict churn, automate reporting, and optimize pricing models to enhance decision-making and sales outcomes.
33
Q: What are the new key business requirements for Program Ignite?
: Proposal generation system with CRM integration. Real-time KPI tracking dashboard. Automated customer data management. Reporting tools for sales performance insights.
34
Q: What are the critical non-functional requirements of Program Ignite?
A: Scalability to accommodate growing teams. User-friendly interfaces requiring minimal training. Real-time data availability. 99.9% uptime for system reliability.
35
Q: What future opportunities are identified for Program Ignite?
A: Marketing automation integration. International sales expansion. Advanced AI-driven analytics. Self-service customer engagement tools.
36
Q: What mitigation strategies are proposed for potential risks in Program Ignite?
A: Strong leadership involvement and early communication. Pilot programs and iterative adjustments. Cross-functional collaboration to align strategies and market conditions.
37
Q: What are the procurement assumptions for Program Ignite?
A: Availability of resources as per the timeline. Capability of IT systems for integration. Timely feedback and decision-making from key stakeholders.
38
Q: What is the main business driver behind Program Ignite?
A: Transformation of the lead-to-cash process and customer engagement lifecycle, unifying fragmented processes and integrating advanced technology.
39
Q: What is the discovery phase timeline for Program Ignite?
A: Root Cause Analysis begins: September 23. Quick Win Report Out: October 31. AS-IS Analysis Due: November 27. Final Business Case Due: January 23.
40
Q: What is the role of Abacus in the Program Ignite proof of concept (POC)?
A: To analyze customer transaction and performance data for churn in a thirty-day POC.
41
Q: What is the goal of the final business case in Program Ignite?
A: To present the final recommendations for scope, level of effort, and budget estimation to the Steering Committee by January 23.