II English 16 - Product life cycle, market research

Question 1

Uświadomienie istnienia produktu i przekonanie do jego zakupu

Answer 1

Be made aware of products existence and persuaded to buy it

Question 2

Setting a high price in order to recover development costs

Answer 2

Market skimming strategy

Question 3

Selling the product at as low a price as possible in order to attain a larger market share

Answer 3

Market penetration strategy

Question 4

Kompromis pomiędzy wysokim zyskiem bieżącym a wysokim zyskiem rynkowym

Answer 4

Trade off between high current profit and high market

Question 5

Product life cycle

Answer 5

introduction - growth - maturity - decline

Question 6

Proces przyjmowania produktu

Answer 6

The adoption process

Question 7

Rynek jest nasycony

Answer 7

The market is saturated

Question 8

Przekształcenie preferencji klientów w lojalność wobec marki

Answer 8

Turn customers brand preference into brand loyalty

Question 9

Poprawa jakości produktu i dodanie nowych cech

Answer 9

Improve product quality and add new features

Question 10

Wprowadzać okresowe modyfikacje stylistyczne

Answer 10

Introduce periodics stylistic modifications

Question 11

Zostać zastąpionym przez nowe

Answer 11

To be replaced by new ones

Question 12

wycofać się z rynku

Answer 12

to withdraw from a market

Question 13

mody i gadżety

Answer 13

Fads and gimmicks

Question 14

Stać się przestarzałym

Answer 14

To become obsolete

Question 15

Punkt rentowności

Answer 15

Break even point

Question 16

wprowadzanie produktu na rynek wyłącznie na podstawie domysłów

Answer 16

launch a product solely on the basis of guesswork

Question 17

badania rynku/badania marketingowe

Answer 17

market research/marketing research

Question 18

gromadzić/analizować informacje

Answer 18

gather/analyse information

Question 19

upodobania i przyzwyczajenia klientów

Answer 19

customers’ tastes and habits

Question 20

opinie o produktach

Answer 20

opinion of products

Question 21

wielkość zapasów

Answer 21

inventory size

Question 22

dane wtórne

Answer 22

secondary data

Question 23

raporty roczne

Answer 23

annual reports

Question 24

statystyki rządowe

Answer 24

government statistic

Question 25

dane pierwotne

Answer 25

primary data

Question 26

cechy opakowania

Answer 26

packaging features

Question 27

promocja sprzedaży

Answer 27

sales promotion

Question 28

koncepcja produktu

Answer 28

product concept

Question 29

respondenci

Answer 29

respondents

Question 30

statystycznie istotny

Answer 30

statistically significant

Question 31

próba losowa

Answer 31

random sample

Question 32

pytanie zamknięte

Answer 32

closed question

Question 33

badanie stronnicze

Answer 33

biased survey

Question 34

analiza komputerowa

Answer 34

computer analysis

Question 35

próba kliniczna

Answer 35

clinical trial

Question 36

świadomość konsumentów

Answer 36

consumer awareness

Question 37

wywiad osobisty

Answer 37

personal interview

Question 38

cała populacja

Answer 38

total population

Question 39

próbkowanie kwotowe

Answer 39

quota sampling

Question 40

a detailed description of the objectives of some marketing research

Answer 40

research brief

Question 41

sondaż opinii publicznej

Answer 41

opinion poll

Question 42

ważność

Answer 42

validity

Question 43

badania ilościowe

Answer 43

quantitative research

Question 44

using information gained from a small number of people to estimate how large numbers of similar people would behave

Answer 44

extrapolation

Question 45

analiza statystyczna

Answer 45

statistical analysis

Question 46

badanie pilotażowe - a limited study carried out on a small number of people to test your research methods

Answer 46

pilot survey

Question 47

an original study carried out among the population, not by finding out information from published sources

Answer 47

fieldwork

Question 48

a set of questions in which the answers given affect what questions will be asked next

Answer 48

unstructured survey

Question 49

badania jakościowe

Answer 49

qualitative research

Question 50

using small groups that are representative of much larger groups

Answer 50

cluster sampling

Question 51

robić/przeprowadzać/przeprowadzać badania rynku

Answer 51

to do/to carry out/to conduct market research

Question 52

przeprowadzić/wykonać badanie

Answer 52

to do/to make a survey

Question 53

market research types

Answer 53

secondary/primary data, surveys, random sample, personal inetrviews, respondents, questionnaries, focus group, opinion poll, etnographic market research