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English > IV English - Market Structure And Competition > Flashcards

IV English - Market Structure And Competition Flashcards

(57 cards)

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1
Q

The firm with the largest market share

A

Market leader

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2
Q

Often the first company to enter the field or the first that have succeeded in it

A

Market leader

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3
Q

A company with the second-largest market share

A

Market challanger

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4
Q

Strategies for market challanger

A
  • attack the leader
  • increase the market share by attacking various market followers
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5
Q

Selling profitable niche products that are in some way differentiated from the products of larger companies and which have growth potential

A

Market segmentation

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6
Q

the unique benefit that makes your business or product better than the competition

A

Unique selling proposition (USP)

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7
Q

A group of similar things (companies) situated close together

A

Cluster

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8
Q

A person or organisation that owns a building or an area of land and rents it to other people

A

Landlord

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9
Q

A person who starts their own business, especially when this involves taking risks

A

Entrepreneur

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10
Q

A recruiter of important personnel for companies

A

Headhunter

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11
Q

A lawyer

A

Attorney

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12
Q

Likely to be attacked

A

vulnerable

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13
Q

The official legal right to make or sell an invention for a particular number of years

A

Patent

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14
Q

To have control over something or to be the most important person or thing

A

Dominate

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15
Q

To prevent sth from continuing as expected

A

Disrupt

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16
Q

To try to deal with a problem

A

Address or tackle

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17
Q

konkurencja

A

competition

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18
Q

konkurent

A

competitor

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19
Q

zacięta

A

cut-throat

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20
Q

intensywna

A

intense

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21
Q

ostra konkurencja

A

keen competition

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22
Q

zaciekła

A

ferocious

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23
Q

ostra rywalizacja

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A

fierce competition

24
Q

konkurencyjne oferty

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A

competing offerings/bids

25
konkurujący dostawcy
competing suppliers
26
konkurencyjne technologie
competing technologies
27
pozycja konkurencyjna
competitive position
28
presja konkurencyjna
competitive pressure
29
konkurencyjne ceny
competitive prices
30
zagrożenie ze strony konkurencji
competitive threat
31
przewaga konkurencyjna
competitive advantage/edge
32
strategia konkurencyjności
competitive strategy
33
konkurencyjność
competitiveness
34
the firm with the largest market share; has to maintain constant watch, other firms often keep challenging its strengths or try to take advantage of its weaknesses
market leader
35
a runner-up that is fighting hard to increase its market share
market challenger
36
another runner-up that wants to keep its share without rocking the boat
market follower
37
firms that serve small segments, not being pursued by larger firms
market nicher
38
ROZSZERZANIE CAŁEGO RYNKU
EXPANDING THE TOTAL MARKET
39
ATAKOWANIE LIDERA W CELU ZWIĘKSZENIA UDZIAŁU W RYNKU
ATTACK THE LEADER FOR MORE MARKET SHARE
40
OCHRONA UDZIAŁU W RYNKU
PROTECTING MARKET SHARE
41
SPECJALIZACJA
SPECIALIZATION
42
UNIKANIE WOJEN CENOWYCH I DZIAŁAŃ ODWETOWYCH
AVOID PRICE WARS AND RETALIATION
43
ZWIĘKSZANIE UDZIAŁU W RYNKU
EXPANDING MARKET SHARE
44
GRA Z KONKURENTAMI
PLAY ALONG WITH THE COMPETITIORS
45
WIELOKROTNE RÓŻNICOWANIE
MULTIPLE-NICHING
46
KONIECZNOŚĆ ZDEFINIOWANIA ŚCIEŻKI WZROSTU, KTÓRA NIE SPOWODUJE DZIAŁAŃ ODWETOWYCH KONKURENCJI
HAVE TO DEFINE A GROWTH PATH THAT DOES NOT CREATE COMPETITIVE RETALIATION
47
ZAPEWNIENIE WYRÓŻNIAJĄCEJ SIĘ PRZEWAGI NA RYNKU DOCELOWYM
BRING DISTINCTIVE ADVANTAGE TO THEIR TARGET MARKET
48
UTRZYMANIE OBECNYCH KLIENTÓW
HOLD CURRENT CUSTOMERS
49
INWESTOWAĆ W NADWYŻKI MOCY PRODUKCYJNYCH
INVEST IN OVERCAPACITY
50
GRAĆ ZGODNIE Z ZASADAMI BRANŻY
PLAY BY THE RULES OF THE INDUSTRY
51
WSPIERAĆ STABILNĄ, ZDROWĄ BRANŻĘ
FAVOUR A STABLE, HEALTHY INDUSTRY
52
WSTRZĄSAĆ BRANŻĄ
SHAKE UP THE INDUSTRY
53
PODEJMOWAĆ DUŻE RYZYKO
TAKE LARGE RISKS
54
USTALAĆ ROZSĄDNE CENY
SET REASONABLE PRICES
55
PRÓBOWAĆ KUPOWAĆ UDZIAŁY ZAMIAST NA NIE ZARABIAĆ
TRY TO BUY SHARE RATHER THAN EARN IT
56
MOTYWOWAĆ INNYCH DO OBNIŻANIA KOSZTÓW I POPRAWY ZRÓŻNICOWANIA
MOTIVATE OTHERS TO LOWER COST AND IMPROVE DIFFERENTIATION
57
AKCEPTOWAĆ ROZSĄDNY POZIOM UDZIAŁU W RYNKU/ZYSKU
ACCEPT A REASONABLE LEVEL OF MARKET SHARE/PROFIT

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